http://solvemyassignment.com/ Memorandum From: To: Brandon Mills‚ Executive Director of the DD Investment Fund Date: 12th December 2012 Subject: Southwest Airlines-Analysis and Valuation The current memo outlines the analysis and valuation of Southwest Airlines along with sectoral trends in the US airline industry‚ its prospects for growth in the near future contact@solvemyassignment.com http://solvemyassignment.com/ Overvie w of the US Airlines Industry and Growth Prospects In the last
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Service Definition and Categories Qantas Group Qantas Group Jetstar Jetstar Jetstar Australia Jetstar Australia Jetstar Asia Jetstar Asia Jetstar NZ Jetstar NZ Jetstar Pacific Jetstar Pacific For our marketing plan‚ we’ll focus on Jetstar Australia domestic operation. Product Category | Key Product | % of Revenue | Short Haul | JetStar Domestic | 57 | Long Haul | JetStar International | 43 | Customer Definition Jetstar is a low cost carrier that caters for people
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helping profits Trainer refinery acquisition: using vertical integration to address Delta’s largest expense Metrics of improving flight completions‚ on-time arrival rate and decreasing mishandled bag to address customer satisfaction RECOMMENDATIONS • Trainer refinery: mitigate risks for success. • Customer satisfaction: domestic differentiation strategy and international best in class strategy Overview Industry Company Strategy Conclusions Review 2 The Airline
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History JetBlue Airways Corporation (JetBlue) was founded in 1998 in Delaware by David Neeleman‚ a former Southwest executive. The airline began operations in 2000 based out of JFK International Airport (JFK) in New York. JetBlue currently has over 12‚900 employees and has been repeatedly ranked as number one in customer service among low-cost carriers by J.D. Power & Associates. As of December 31‚ 2010 the company operates over 650 flights daily‚ servicing 63 destinations in 21 states‚ including
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[By Roma Christian] Strategic Marketing Plan Report: Jetstar Australia [This report will specialise in the operation of Jetstar Airlines within the Australian domestic airlines market] 3.0 CORPORATION AND SBU BACKGROUND 3.1 Corporation Jetstar Airlines Australia is a Qantas owned subsidiary specialising in low fares throughout the Australian domestic airline market (_). Though this Australian subsidiary is wholly Qantas group owned‚ the company is separately managed and operates independently
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Lincoln Municipal Airport’s current site was the result of a competition between three different potential airfield sites within Lincoln (McKEE‚ 2013). In April 1928‚ the site went to vote and 160 acres north of Capital Beach were purchased (McKEE‚ 2013). The voters also gave the go-ahead to build an airport (McKEE‚ 2013). In the same year‚ United Airlines made the first flight into the newly christened airport (McKEE‚ 2013). The site was expanded to 2‚750 acres after the Army Air Corps became involved
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Overview and Background. Southwest Airlines‚ since the beginning has struggle and fight to get in the airline business. Starting with Dallas‚ Texas. Southwest had to fight to stay at Love field airport‚ when all the airlines moved to the new Airport of Dallas-Fort worth International airport. Winning this battle gave Southwest the opportunity to get all the customers they wanted‚ from the near downtown airport‚ instead of driving 15 miles for the new airport‚ pay for expensive parking and having
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Airlines is the fifth largest airline company in America‚ operating more than 2‚150 flights per day and carrying over 44 million passengers a year. The company has nine major competitors operating domestically such as JetBlue‚ Spirit‚ ATA‚ AirTran‚ SkyWest‚ Frontier Airlines‚ Delta‚ Continental‚ and American West. While those competitors suffered tremendous loses or bankruptcy partly due to the impact of 9/11‚ Southwest Airlines has maintained its existence‚ profitability and its employee/customer service
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Substitutes and Complements …………………………………….. 11 Supplier Power ………………………………………………………….. 12 Buyer Power …………………………………………………............... 13 Financial Analysis ………………………………………………….14 SWOT Analysis ………………………………………………………23 Strategic Issues and Recommendations …………………..25 References ……………………………………………………………30 Harkness Consulting 2 Executive Summary From its initial flight in February 2000‚ JetBlue emerged into the heavily competitive airline industry as the little
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I. COMPANY OVERVIEW Los Angeles International Airport (IATA: LAX‚ ICAO: KLAX‚ FAA LID: LAX) is the primary airport serving the Greater Los Angeles Area‚ the second-most populated metropolitan area in the United States. It is most often referred to by its IATA airport code LAX‚ with the letters pronounced individually. LAX is located in south-western Los Angeles along the Pacific coast in the neighbourhood of Westchester‚ 16 miles (26 km) from the downtown core and is the primary airport of Los
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