�� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946‚ Cathay Pacific has been a profitable airline company‚ which experienced periodical growth. In 1998 however‚ the airline experienced a loss of US $70 million‚ a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific‚ this was the first loss experienced by the air carrier since 1963�. Cathay Pacific ’s economic hardship was mainly the result of a
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Industry Overview The airline industry is a large and growing industry. In the past years‚ air travel has been growing by 6% a year and scheduled airlines carried more than 1 billion passengers in 2008. The airline industry involves large capital requirements. For example‚ the requirements for aircraft‚ close monitor by the government regulations‚ competition from other tourist transport and the requirement to have high level of expertise to operate and manage. In the airline industry‚ aircraft manufacturer
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Alaska Airlines ran its business satisfied with complacency and dependent on customer loyalty and goodwill (Avolio‚ Patterson‚ & Baker‚ 2015). While Alaska Airlines was thinking the business could sustain this practice‚ many changes were occurring that would have a ripple effect and adversely affect the airline (Avolio‚ et al.‚ 2015). One executive stated it started as far back to 1999 when the airline was succeeding despite themselves due to fortuitous fuel costs and a good economy” (Avolio
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INTRODUCTION Rice imported from Fukushima went on sale in Singapore on 22nd August after a lift in restrictions of Japanese food imports. The restrictions were imposed after the Fukushima Daiichi nuclear disaster in 2011‚ resulting in severe radioactive substance leakage into the environment. This has huge implications on Japan’s agriculture industry as the radioactive leakage contaminated the surrounding farm lands. The lift was announced after a meeting between Prime Minister Lee Hsien Loong and
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Company Perspectives: From a small air service that began with a 5-seater twin engined Airspeed Consul in 1947‚ Malaysia Airlines has grown into an award-winning airline with a fleet of more than 100 aircraft‚ servicing more than 110 destinations across six continents. Today‚ Malaysian Airlines System Berhad is a corporation with a vision of global expansion. The airline’s network will grow extensively in response to consumer demand for worldwide coverage. The airline’s enhanced in-flight services
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culture. Singapore was an important trading center and port as early as the seventh century. By the fourteenth century Chinese immigrants had established a small community on the island‚ and the name Singapura‚ a word of Sanskrit origin meaning Lion City‚ was in common use. After Portugal wrested control of the region from Malaccan and Malay rulers in the sixteenth and early seventeenth centuries‚ Singapore fell into obscurity. Modern Singapore dated from the discovery
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developments found within Singapore society may vary from different trends technical‚ social‚ global or even with the increasing of other high technological tools. The possibility of people being connecting and communicating by mobile devices‚ work being done by robots instead of human beings and digital books replacing real books. In the near future‚ globalization will continue with more and more people moving over to other parts of the world. The population of Singapore will have more retirees
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Payoh Tampines Central 7 Bedok 175 Lorong 1 Geylang 14 Bedok 16 Bedok via Singapore Indoor Stadium Singapore Indoor Stadium Sri Srinivasa Perumal Temple Newton Food Centre LITTLE INDIA NS21 Newton EW11 Lavender KALLANG RD NE8 Mustafa Centre Farrer Park Changi Airport 36 Loop JALAN BESAR SERANGOON RD Sri Veerama Kaliamman Temple 171 KG GLAM 190 162 Singapore Visitors Centre 143 700 167 Tekka Centre NE7 700A Little India
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with disabilities through either by birth‚ old age or the above reason‚ but are there enough employment policies to protect them and what are the employments issues are they facing? About 5% of the population or 100‚000 people in Singapore have disabilities (Singapore Press Holdings 2012). People with disabilities (PWDs) have needs which are not very different from those of other able-bodied persons. Some of them can lead normal lives with certain adjustments which others may need a higher level
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An Economic Analysis of the Airline Industry The history of the modern United States airline industry can be traced to the Boeing Company’s introduction of the 707 jet model in 1952 (The Airline Monitor‚ 2005). The earliest airline companies actually formed in the days of the propeller-driven craft when passenger capacity was limited to relatively small airplanes. Shortly after the successful introduction of Boeing’s 707‚ passenger traffic increased to the point that trains and ships quickly
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