Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs • Establish separate marketing programs • Leverage secondary association (e.g.‚ co-brand‚ use celebrities)
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Starbucks’ employees can be seen as a formal team as opposed to an informal team. Differentiate between ‘formal’ and ‘informal’ teams. 2) The employees of Starbucks retail shops clearly work together well as a team. List four characteristics of teams that have ‘gelled’ together. 3) “… the numbers of employees are usually from three to six.” a. Why is the size of team an important factor? b. What are the benefits to Starbucks of having small teams of staff in each branch? 4) Starbucks achieve
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Lifebuoy was established in the early 1890s by the Lever Brothers soap factory. Like the name denotes‚ the red‚ medicinal scented soap bar aimed to promote a healthy lifestyle‚ by being a ‘buoy’ or spring of a healthy life. Launched in Britain‚ it was also introduced in South Asia and South Africa in 1895. During the World War I in 1914‚ Lifebuoy was sent to soldiers to support their endeavors and help them serve better. In the current times‚ India is one of the main focuses of Unilever’s Lifebuoy
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delicate peppermint aroma and the slightly sweet yet pungent odour of ripe sorghum wafting over from the sides of the path – nothing new there. But as they marched through the heavy mist‚ his nose detected a new‚ sickly- sweet odour‚ neither yellow nor red‚ blending with the smells of peppermint and sorghum to call up memories hidden deep in his soul. Six days later‚ the fifteenth day of the eighth month‚ the night of the Mid-Autumn Festival. A bright round moon climbed slowly in the sky above the solemn
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heartbeat‚ timid eye contact‚ and tense palms that left imprints of red crescent moons on my thighs. Looking stupid has always been something I’ve been a master at. In my mind‚ the idea of being called on and not knowing the answer to a question was as terrifying as dropping down a 400 ft roller coaster ride with no handlebars. So
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Reliance Industries Limited About Reliance Reliance is India’s largest private sector conglomerate and amongst Fortune Global 500 companies. They enjoy global leadership and are the largest producer of polyester fibre and yarn‚ having the largest refining capacity at any single locations and also have fully integrated operations spanning exploration and production of oil and gas‚ petroleum refining and marketing‚ retail and telecommunication. Mission of RIL for the environment •Use sustainability
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a. Competition situation Product Length Competitor Product width TV/audio/video Television Sharp‚ LG‚ Philips‚ Panasonic‚ Sony Blu-ray Home theater Camera/camcorder Camera Canon‚ SONY‚ NIKON‚ Panasonic‚ Kodak‚ Fuji‚ Olympus Camcorder Home appliance Refrigerator‚ LG‚ SONY‚ Whirlpool‚ Electrolux Washing Machine‚ air conditioner Mobile device Mobile Phone & Smartphone Nokia‚ RIM‚ Apple‚ LG‚ Sony‚ HTC‚ Huawei Tablet Apple Computer/printer
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The Red Convertible By Louise Erdrich Red Convertible is a story based on two Native American brothers‚ Henry and Lyman and the damaging effect that the Vietnam War has on their relationship. The story begins with Lyman Lamartine telling us about his red convertible and how he procured the money to buy it. The car plays a significant role in this tale‚ giving symbolisms in these two brothers’ lives forever. The main characters‚ Lyman and Henry Lamartine‚ develop an apparently inseparable bond
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The Theme of The Red Convertible comp102 The theme of the red convertible is the mental affect that the Vietnam War had on a young man. The car is used to establish the connection that two brothers had before and after the older brother went off to war. The beginning of the story describes a summer experience that the brothers shared. They spent the summer traveling in the car and exploring different areas together. It establishes a free spirit and close bond between the
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2012 “The Red Convertible and Symbolism” In Louise Erdrich ’s short story‚ "The Red Convertible‚" she portrays the change that war imposes on the relationship of two brothers‚ Henry and Lyman. She uses symbolism to reveal the hardships Henry brings back from Vietnam‚ and she also uses it to show how Lyman dealt with the separation and the effect of the war on his brother. Edrich’s main purpose in “The Red Convertible” is to communicate the emotional afflictions
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