Red Brand Canners Case Study Red Brand Canners 2 Summary Context ............................................................................................................................................................. 3 Purpose of the document ................................................................................................................................. 3 Cooper’s solution .............................................................................................
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Case Study: RED BRAND CANNERS Vice President of Operations Mr. Michell Gorden Controller Mr. William Copper Sale Manager Mr. Charles Myers Production Manager Mr. Dan Tucker Purpose: Decide the amount of tomato products to pack at this season. Tomato Products Whole Tomato Tomato Juice Tomato Paste Information: 1. Amount of Tomato: 3‚000‚000 pounds to be delivered. Tomato quality: 20% (grade A) × 3‚000‚000 = 600‚000 pounds 80% (grade B) × 3‚000‚000 = 2‚400‚000 pounds (provided by production
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RED BRAND CANNERS REVISITED Resource allocation report Decision and Risk analysis Contents Executive Summary page 2 Introduction page 2 1 The basic model without the option of additional A tomatoes page 2 2 Additional supply of A tomatoes (AA) page 3 3 Advertising page 3 4 Additional supply of B tomatoes (BB) page 4 5 Closing down production lines? page 4 Appendix 1 - The Basic Model page 5 Appendix 2 Additional Supply of A tomatoes page 7 Appendix
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RED BRAND CANNERS On Monday‚ September 12‚ 1995‚ Mr. Mitchell Gordon‚ vice president of operations‚ asked the controller‚ the sales manager‚ and the production manager to meet with him to discuss the amount of tomato products to pack that season. The tomato crop‚ which had been purchased at planting‚ was beginning to arrive at the cannery‚ and packing operations would have to be started by the following Monday. Red Brand Canners was a medium-sized company which canned and distributed a variety
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Answers to Red Brand Canners Case Part I 1. Based on the availability of 600‚000 pounds of grade “A” tomatoes (grade 9)‚ one can mix in some grade “B” tomatoes (grade 5) to generate a mix of grade 8. Let X denote the pounds of grade “B” tomatoes that can be mixed in. Then: (600‚000*9+X*5)/(600‚000+X)=8. Solving this‚ yields X=200‚000 lbs for a total weight of 800‚000 lbs. 2. Cooper’s suggestion restricts the usage of tomatoes to merely 800‚000 lbs (as shown in 1). The leftover tomatoes
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REPORT ON RED BRAND CANNERS – CASE STUDY Introduction: Red Brand Canners is a medium sized company that cans and distributes a variety of fruit and vegetable products under private brands in the western states. The company makes three different tomato products including whole tomatoes‚ tomato juice and tomato paste. They also distribute Choice peach halves‚ peach nectarine and cooking apple products. As part of their discussion over the amount of tomato products to pack in a particular
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Red Brand Canners On Monday‚ June 10‚ 2013‚ Mr. Mitchell Gordon‚ Vice-President of Operations‚ asked the Controller‚ the Sales Manager‚ and the Production Manager to meet with him to discuss the amount of tomato products to pack that season. The tomato crop‚ which had been purchased at planting‚ was beginning to arrive at the cannery‚ and packing operations would have to be started by the following Monday. Red Brand Canners was a medium-size company which canned and distributed a variety of fruit
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RED BRAND CANNERS On Monday‚ November 15th‚ 2004‚ Mitchell Gordon‚ Vice-President of Operations‚ asked the Controller‚ the Sales Manager‚ and the Production Manager of Red Brand Canners to meet with him to discuss the amount of tomato products to pack that season. The tomato crop‚ which had been purchased at planting‚ was beginning to arrive at the cannery. Packing operations would have to start by the following Monday because‚ after this time the fruit would begin to deteriorate. In effect this
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Linear Programming History of linear programming goes back as far as 1940s. Main motivation for the need of linear programming goes back to the war time when they needed ways to solve many complex planning problems. The simplex method which is used to solve linear programming was developed by George B. Dantzig‚ in 1947. Dantzig‚ was one in who did a lot of work on linear programming‚ he was reconzied by several honours. Dantzig’s discovery was through his personal contribution‚ during WWII when Dantzig
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Optimal Solutions Carleton University 29 Jan 2015 Mr. Mitchell Gordon‚ Vice president of operations Red Brand Canners. Dear Mr. Gordon‚ We have completed the analysis of your goal to determine the amount of tomato products to pack for the season. This report consists of defining the whole problem and the solution as you desired to be‚ with respect to limitations and possibilities that already exist‚ management policies‚ recommendations and alternatives. By modulating the problem‚ we found out that
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