Motivational research relies on depth interviews with individual consumers – this gives more in depth information but is time consuming and can be bias and subjective as its up to the researcher to interpret the findings with a small pool of people. According to Table 4.2 (pg 112)‚ a product with high sugar and energy represents a motive of power‚ masculinity and virility. This coincides with our target market of young males looking for energy and a kick start to charge themselves up for their
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Brand Management : Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market‚ which target public the brand is targeted at‚ and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look‚ price‚ the packaging‚ etc. The intangible elements are the experience that the consumer takes away
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Brand selected: Wing On Travel Agency Content Page Introduction .................................................................................................................. 2 Company Background ................................................................................................. 2 Revitalization strategies – Expanding brand awareness .......................................... 3 Revitalization strategies –Improving the brand image .......................................
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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loft angle and linear velocity From the Figure 7‚ there is a negative relationship between the loft angle of golf club and the linear velocity of golf ball. Which means as the loft angle increases‚ the linear velocity of ball decreases. The golf ball travels with relatively fast velocity at 9.2ms-1‚ when the loft angle is 0 degree‚ but it travels relatively slower at 3.7ms-1 when the loft angle is 80 degree. Also‚ the shape of graph seems to be a non linear graph rather than linear graph‚ because
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CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION Transport along with communication‚ forms the core of day to day life of modern world. Conventional rail transport through wide spread is now being considered inefficient in terms of fuel consumption and is time consuming. A genuine replacement for railways which is not only fuel efficient but also highly comfortable and can attain unimaginable velocities of around 450 – 500kms/hr are Maglev Trains whose idea was given by Robert Goddard‚ an American
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Age‚ social class and print media readership among adolescents were related to . ‚ Awareness of Brands and Slogans Stephen K. Keiser Marketers have focused the thrust of many promotional efforts on adolescents. Frequently‚ the objective of these promotional efforts is increased awareness of the brands otTered tor sale by the sponsor oithe promotional etTort. In order to assure maximum return for the marketers ’efforts‚ it seems necessary to assess the degree to which the awareness objective
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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Kapferer’s Brand-Identity Prism model Type of model: Author(s): Domain: Brand model (structure model) J.N. Kapferer Identity and image Figure 1: Six dimensions of brand identity In his so-called Brand Identity Prism‚ Jean-Noël Kapferer identifies six aspects of brand identity: (1) physique‚ (2) personality‚ (3) culture‚ (4) relationship‚ (5) reflection and (6) self-image. These six aspects are divided over two dimensions: a. The constructed source vs. the constructed receiver: a well-presented
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This paper is submitted by Anupam Basu LAB (Linear Alkyl Benzene):- For more than 30 years‚ UOP has been a leading innovator in the production of LAB. During that time‚ we’ve developed the state-of-the-art technology you’ll need to ensure that your new or revamped LAB complex operates most efficiently and produces the highest quality product.LAB is the primary raw material used in the production of linear alkyl benzene sulfonate (LAS). LAB is produced from benzene and long chain normal paraffins
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