BRAND AUDIT REPORT 2012 Submitted To: Sir Goher Raza Submitted by:Sagar Paryani and Sarah khan Chandio Dated: 15-12-2012 By BBA-7 TABLE OF CONTENTS PAGE # TABLE OF CONTENTS.................................................................................................... 2 CHAPTER 1 BRAND INVENTORY 1.1 INTRODUCTION ........................................................................................................
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The Red Bull Branding Story Report by: myparanoidego Table Of Contents: Executive Summary…………………………………………………………………….. 3 1.0 Introduction…………………………………………………………………………… 6 2.0 Brand Positioning and Values………………………………………………..... 8 3.0 Brand Characteristics……………………………………………………………... 11 4.0 Product Benefits and Consumer Satisfaction…………………………….13 5.0 Brand Communities……………………………………………………………….. 15 6.0 Brand Equities……………………………………………………………………….. 16 7.0 Conclusion……...………………………………………………………………………
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My Love is Like a Red Red Rose by Robert Burns My love is like a red red rose (7) That’s newly sprung in June; (6) My love is like the melodie (8) That’s sweetly play’d in tune. (6) So fair art thou‚ my bonnie lass‚ (8) So deep in love am I; (6) #And I will love thee still‚ my dear‚ (8) #Till a’ the seas gang dry. (6) #Till a’ the seas gang dry‚ my dear‚ (9) And the rocks melt wi’ the sun: (7) #And I will love thee still‚ my dear‚ (9) While the sands o’ life shall run. (7) #And fare thee
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A fiction Red to Green by Maile Meloy is a story about a girl named Sam. This story is basically about a girl who is offered a scholarship to a boarding school hesitates to accept it then after what happened while her trip she decides to accept the offer. The main happening that affects her mind to accept a scholarship and leave far away from home happens when Sam‚ her father‚ her uncle‚ and her uncle’s client Layton take the float trip down the river. The reason she was hesitating to accept the
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The Red Ribbon - g/ram Sally Mayfield was eighteen years old when she decided to leave town for the first time by herself. She lived in Brentwood‚ the older side of the valley. The trees were a thicker and the sidewalk was lifted and cracked‚ showing signs of decay. Everyone walked on the street‚ where you could always see a group of kids playing games or the neighbors walking their luxury dogs. Things there were simple and traditional; everything
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The Red Convertible by Louise Erdrich In the story The Red Convertible‚ Louise Erdrich introduces us to two brothers‚ Lyman and Henry Junior. They are of Chippewa descent and live on a reservation in North Dakota. One summer they decide to buy a red convertible car‚ and travel cross country. They have plenty of adventures meeting up with a girl from a small village in Alaska who needs a ride home. They happily oblige and drive her all the way to Alaska. After a time‚ Henry is sent off to Vietnam
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A country is also a brand. Applying branding techniques to promote countries has grown rapidly due to increased global competition. There are three objectives that make a country wants to strengthen or create its branding strategy: attract tourists‚ stimulate the foreign investment and promote the exportations. In order to boost the image of COLOMBIA‚ in 2007 the Ministry of Tourism and International Affairs developed a brand called COLOMBIA IS PASSION. After a briefly SWOT analysis‚ strengths
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“The Red Pony” is the book I read‚ and it is pretty much about a family who lives on a ranch. In the story‚ a young boy is with his father and his ranch hand (assistant) at their family ranch‚ and everyday they have to work on something. When the boy’s father and the ranch hand happened to have a free day with little work to do‚ they decided to surprise the young boy by getting a gift that he had always wanted‚ a horse. The story goes on and on but I wanted to get to my point‚ which is where and
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Red Bull Brand Equity According to Keller (2008‚ p 53)‚ brand equity is the strong‚ favorable and unique brand associations in the memory of customers. He goes on to identify (p 54) two sources of brand equity: 1.) Brand Awareness; and 2.) Brand Image. Red Bull has well defined tactics for both sources. The Brand Awareness Source for Red Bull Brand Equity Keller (p 54) notes the key elements of Brand Awareness: 1.) Recognition; and 2.) Recall. He postulates that if buy decisions are made at
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she try her best to hide it‚ i can still see that sadness deep down in that pair of beautiful eyes. Our relationship is more like lover than childhood friend‚ but i never have the courage to confess and neither does she. Momoko : "Your face is all red‚ Ren." She said playfully. In this life time other than my grandparents‚ this girl‚ Tanaka Momoko; is one of the few people who can break my ’Ice Prince’ expression. I’m about to reply but looking at Momoko make me speechless‚ today she’s wearing a
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