A Can of Bull? Do Energy Drinks Really Provide a Source of Energy? Objectives • Describe and categorize chemically the components of various popular “energy drinks.” • Determine the physiological role of these components in the human body. • Explain scientifically how the marketing claims for these drinks are supported (or not). • Determine under what conditions each of the “energy drinks” might be useful to the consumer. The Case After spending several years working the Sport’s Desk of the Lansing
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Integrated Marketing Communications Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level‚ Integrated Marketing Communications‚ or IMC‚ as we ’ll call it‚ means integrating all the promotional tools‚ so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools. All of these communications tools work better
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from http://www.news.com.au/dailytelegraph/story/0‚22049‚21711381-5005941‚00.html‚ accessed 10 June 2009. Kotler‚ P.‚ Adam‚ S.‚ Brown‚ L.‚ Armstrong‚ G.‚ 2003. Principles of marketing (Second ed.)‚ Prentice Hall‚ New Jersey. MacDonald‚ B.‚ 2007. Red Bull‚ alcohol and drugs ’can spark violence ’. Irish Independent. 21 February ed. Dublin. Marczinski‚ C.A.‚ Fillmore‚ M.T.‚ 2006. Clubgoers and Their Trendy Cocktails: Implications of Mixing Caffeine in to Alcohol on Information Processing and Subjective
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The dark side of energy drinks General purpose: to persuade Organizational outline method or pattern: problem/solution INTRODUCTION Attention getter: Ever since Red Bull came on to the market in 1997‚ there ’s been an explosion in caffeinated energy drinks. Some are marketed as food and others as dietary supplements. But there ’s little guidance for the consumer on how much caffeine is in them. Specific purpose: The specific purpose of my speech is to
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Zip-6 in France: A Future Venture Due to the recent ban of the rival drink Red Bull in France‚ Zip-6 has decided to look into its potential prospects in France. Entering into the French energy drink market could be beneficial not only for Zip-6 but also for a country that is becoming increasingly concerned with the ingredients in energy drinks. In order to make an informed decision concerning the possible entrance into the French energy drink market Zip-6 needs to know what kind of competition
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RED BULL CASE STUDY Q1. How will you characterize Red Bull’s overall global marketing strategy? Red Bull has built an image as a trendy energy drink‚ catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage‚ but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives
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“Monsters” and “Red bull”. I remember as I got into high school my mother always told me that energy drinks were bad for me and she didn’t want to see it in my hand. One random day in high school I got asked if I wanted to try some Red bull. At first I was unsure so I didn’t take any. Days passed and I was asked again‚ I wanted to know what it tasted like and what kind of energy it gave off‚ so I tried it. It tasted awful for the first time. I like the Monsters better than the Red bull cans. I started
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attitudes towards energy drinks. We will able to apply this information to the STUDENTAL. To collect data on competitors‚ I am going to do a research on internet. There are many competitors for STUDENTAL. This includes the bigger brands like‚ Lucozade‚ Red Bull‚ Boost and Power Ade. I will check for the price and product descriptions of the competing products. Through this‚ we will be able to understand the similarities and non-similarities of STUDENTAL and other products. Internet research will be useful
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Business Unit 3 Marketing Of ‘Red bull’ Introduction As part of my marketing assignment‚ I will be looking at the marketing of a consumer product or service. Therefore‚ my chosen product is ‘Red bull’‚ which is an energy drink. I have assumed that my product is targeted at people that have similar situations to the ones used in advertisements for red bull. I will be looking to spot if the strategy used is based on the principles of marketing: Ø Understanding consumer wants: to become
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Product The product is called Sunrise Sensations. This particular product is a flavored carbonated energy drink with the ingredients of Red Bull but the nutrition of an instant breakfast drink. It is a low calorie no sugar full of vitamins and herbs energy drink. This is a specialty product containing the key ingredients to give you a boost of energy but also containing nutritional factors that are designed to improve your health. Sunrise Sensations is directed toward people that want a healthy
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