Red Bull Marketing Audit MARKETING AUDIT: THE CASE FOR RED BULL TABLE OF CONTENTS Title Page PART I. MARKETING ENVIRONMENT AUDIT Macroenvironment A. Demographic ……………………………………………………. 2-3 B. Economic ………………………………………………………… 3-4 C. Environmental …………………………………………………… 4-5 D. Technological ……………………………………………………. 5-6 E. Political …………………………………………………………… 6-7 F. Cultural …………………………………………………………… 7-8 Task Environment A. Markets …………………………………………………………… 8-10 B. Customers ………………………………………………………
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Fda Business Year 1 MK186 – Marketing 22nd August 2011 Table of Contents Introduction Pg 3 The Reason for Choosing Red Bull Pg 3 Marketing Audit Pg 4 * Product portfolio Pg 4 * Sales Forecasting Pg 4 * The Macro environment Pg 5-6 * Competitors
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Media Plan * Evaluation & Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too‚ Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The brand came to India in 2003. Although the brand has been keeping a low profile compared to the Cola majors ‚ Red Bull has created a category of energy drinks in the Indian market. 4. Contd.
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Organizational Analysis Red Bull is an energy drink sold by Austrian company "Red Bull GmbH‚ created in 1987. Red Bull is the most popular energy drink in the world‚ with 4.5 billion cans sold each year. Austrian entrepreneur Dietrich Mateschitz founded "Red Bull GmbH" in a partnership with Chaleo Yoovidhya. After the product was introduced the consumption doubled year by year in Austria‚ so the company decided to introduce Red Bull in first foreign markets. Those markets included
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Business Aims and Objectives Business Aims are long term goals that a business wishes to succeed. There are 4 different types of aims: • Financial Financial aims are aims that usually related to the income or the capital earned within a company. An example of a financial aim could be to make profit or to increase the profit. For example Tesco’s financial aim could be to increase profit by 3% by next year. • Ethical Ethical aims are aims which are usually related to the environment. An
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M1. Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations. A stakeholder is anyone who is interested in the success of an organisation‚ and often the stakeholders have a large influence on the business’s aims and objectives. In this assignment I will be explaining why stakeholders would be interested in a company’s aims and objectives and why each stakeholder would be interested in my two chosen organisations joining together
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3.1 Product strategies with the regard to BCG-Model and the Ansoff-Matrix This section of the report deals with the product strategy and aims to assess the application of the BCG-Model and the Ansoff-Matrix to the Red Bull Company in the provided case study. In the first part of the section we will briefly touch upon the product strategy to highlight its critical importance as it is a key marketing decision area‚ being one of the elements of the marketing mix. Another significant matter that will
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advertising can help each other through Data Integration. This requires a marketing information system which collects and shares relevant data across different departments. Vertical Integration means marketing and communications objectives must support the higher level corporate objectives and corporate missions. Check out the Hall Of Fame later for more about missions. Meanwhile Internal Integration requires internal marketing - keeping all staff informed and motivated about any new developments from new
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Select one of the businesses you have researched. Refer back to their aims and objectives. Write a report with an assessment of how the organisation meets its aims and objectives‚ with appropriate examples – for example‚ figures showing how the organisation is achieving its sales targets. Report on Sainsbury’s aims and objectives Introduction: Below I have written about how Sainsbury’s met their sales targets. How the price war of the supermarket has affected Sainsbury’s and what they have
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BRAND AUDIT- RED BULL Index Table of Contents Introduction to brand audit.................................................................................................. 1 1.Background of energy drinks ................................................................................................. 3 2. Market analysis of energy drinks ………………………………………………………………………………. 4 3.Red Bull……………………………………………………………………………………………………………………………. 7 4.Integrated marketing communication channels………………….……………………………
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