Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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Introduction The American Red Cross is a nongovernmental‚ nonprofit organization that is led by volunteers‚ whose purpose is to prevent and relieve human suffering. The American Red Cross is part of the International Red Cross organization and is the largest supplier of blood in the United States. Its assistance in providing relief to victims of natural and man-made disasters and helping people prevent‚ prepare for and respond to emergencies has helped the American Red Cross create a brand name that has led
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August 2013 Love is the topic of many pop songs in the 21st century. Singers such as Justin Bieber‚ Demi Lovato‚ Nicki Minaj‚ and Taylor Swift‚ sing about love because that is what most hormone-filled teens can relate to. Taylor Swift’s song‚ “Red‚” describes the love she has for a boy in such a vivid way‚ that it fills the minds of the teens tuning in with a mental image of her emotions. Taylor Swift starts off the song with the statement‚ “Loving him is like driving a new Maserati down a dead-end
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Rough draft The book “ Red Moon at Sharpsburg” that was written by Rosemary Wells represents feminism and hope in many ways that bring tears to your eyes and makes your heart feel for india in tremendous ways. She is a strong girl who is put through terrors that one can only hope that she stays sane after all she has seen. As someone has said is that “That war is a worse than hell because hell only takes sinners unlike war that takes more innocent bystanders than sinners” This war only helped push
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was one day in a luxurious home and the next day homeless living in his car with his dog. LeMieux always gave to the homeless‚ he understood even though he was rich but once he turned poor there was no one to help him. In the short story "The Lady in Red" by Richard LeMieux a man said‚ "Get a Goddamned job‚ you bum!” (McWhorter 235) The man assumes that he is a bum‚ no one know remembers when LeMieux was a successful business man. So‚ why should a homeless person deserve respect? The homeless person
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Brand Management : Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market‚ which target public the brand is targeted at‚ and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look‚ price‚ the packaging‚ etc. The intangible elements are the experience that the consumer takes away
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Everyone know we born and later we die. But between them there is more. The Masque of the Red Death by Edgar Allan Poe represent the Seven Stages of Life with seven rooms. The first room is the blue room. It represents the birth. The blue room is furthest to the east “in blue-and vividly blue were its windows” (76). Usually is the east the direction associated with “beginning”‚ and birth‚ because the sun rises in the east. After the birth started the time to growth up. That’s way the purple room
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had become dedicated to defeating any form of terrorism while uniting with those who oppose this type of violence. Following the invasion of Afghanistan‚ the U.S. received information of the whereabouts of Iraqi president‚ Saddam Hussein. Operation Red Dawn was a military mission that would lead to the capture of Hussein‚ who would be later hung. Was this‚ however‚ inspired by the previous assassination attempt Hussein plotted against George H.W. Bush? Due to this action‚ however‚ Bush had claimed
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Coca-Cola Brand Management Analysis CONTENT A world wide brand –Coca-Cola 3 Coca-Cola Recognition 3 The Other Side of Coke 4 Coke associations (good and bad) 4 Market positioning for Coca-Cola 5 Positioning strategy: Global is Out‚ Local is In 5 Increase the brand equity method 6 Advertising 7 Find big global partner 7 Sponsorship 7 sponsorship for sport: 8 Sponsorship for recreation: 8 Communications & Public Relations 9 In mass media 9 Main competitors in the world
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BRAND AWARENESS OF INDUSTRIAL PAINTS OF GOA PAINTS & ALLIED PRODUCTS SUBMITTED BY:- Jayalekshmi S.P. PGDM: - TPS 20th BATCH Roll No: - 20024 Corporate Guide Faculty Guide Mr. Ajith Vasudevan
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