Brand Personality ► Brand personality is what distinguishes one brand from another or a particular brand from a product. is easier to intuitively understand brand personality rather than define it ► It Brand personality of DABUR ► Strong heritage ► Herbal or ayurvedic benefit ► Healthy ► Nurturing ► Consumers find it easy to deal with brands that have strong personality because it is easier to remember them. ► Ex : Parle G the largest selling biscuit in the low price segment
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Brand 1: Coca-Cola Coca-Cola overview “In 1886‚ John Pemberton‚ an Atlanta pharmacist‚ was inspired by simple curiosity when he discovered ‘Coca-Cola’. One afternoon‚ he stirred up a fragrant‚ caramel-colored liquid and‚ when it was done‚ he carried it a few doors down to Jacob’s pharmacy. The mixture was combined with carbonated water and sampled by customers who all agreed that the drink was something special. So Jacob’s Pharmacy put it on sale for five cents a glass. Pemberton’s bookkeeper
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Begüm İdrisoğlu 15 April 2013 Neoclassical Age in English Literature The names given to this period are confusing: Restoration‚ 18th century‚ Neoclassical‚ Augustan Chronologically the period covers from 1660 to around 1800. In English‚ the term Neoclassicism is used primarily of the visual arts; the similar movement in English literature‚ which began considerably earlier‚ is called Augustan Literature‚ which had been dominant for several decades. The English Neoclassical movement‚ predicated
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Janus Agri Altar As I walked pass by the horseshoe-shaped courtyard of Agronomy Hall‚ I saw an eccentric‚ bronze art sculpture standing firmly in the middle. At first I was pondering what has this statue got to do with Agronomy Hall until I walked closer to get a clearer picture. "Janus Agri Altar." That was the title given to this 14-foot metal structure that serves as a symbol for the Agronomy Hall. Although the sculpture might look very simple and old‚ the Janus Agri Altar has a deep meaning
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Architectural Engineering There are 25 major specialties in engineering that are recognized by professional societies. In any one of those 25 specialties‚ the goal of the engineer is the same. The goal is to be able to come up with a cost effective design that aids people in the tasks they face each day. Whether it be the coffee machine in the morning or the roads and highways people travel‚ or even the cars people travel in‚ it was all an idea that started with an engineer. Someone engineered
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The Brand Elements of Vodafone Submitted to: Prof. Manoj Motiani Submitted by: Bharat Kumar Bajaj Vimal Jagani Vipul Gupta
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packaging style‚ special symbols‚ celebrities who model for the product‚ relgious and traditional sentiments. These factors definetly make the advertising of the same prodcut different in each country. Color plays an important role in choosing a product‚ Red represents passion‚ excitement‚danger and power‚ most communist countries love this color‚but a few countries consider this sinister and it is the color of mourning in the orient. Green is a favourite color for the muslims‚ but often green tends to
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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Weaving Architecture & Nature Jessie Tang 1000079 Class 3 2013 ABSTRACT Landscape from its beginnings has a man-made connotation with associated cultural process values. The idea of having a landscape does not suggest anything natural at all. Yet there are instances of projects where the landscape itself suggests natural connotations as though there is no interface between nature (site) and culture (architecture). In Chichu Art Museum‚ Tadao Ando made a radical decision to create an underground
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TEAM COMPOSITION & BRAND ALLOCATION FOR BRAND AUDIT REPORT (BAR) Name Eleonore Magnin Tanguy Le Fahler Rachna Karwasra Anastasia Craig Mahmut Özdericioğlu Selcuk Sayhan Mustafa Sahin Yermen Gorkem Cakirhan Mete Kemer Bengisu Gurbuz Ekin Nurcan Eris Burak Orhan Arifioglu Zeynep Sencelebi Elif Kara Kübra Kavuk Esra Özer Hazel Merve Aydın İdil Eda Çoker Laura Zane Yasmina Ben Amor Goksu Seref Ryota Idesako Juliette Waymel Malbosc Leo Team No 1 1 1 2 2 2 3 3 3 4
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