4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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piece of Mesopotamian art that struck me the most was the Winged Human Headed Bull‚ also called Lamassu. This high relief struck me because of its power. It is able to command attention through its size‚ position‚ and strangeness. Its scale is massive at almost fourteen feet tall. It is placed at the entrance of the Citadel of Sargon II‚ demanding attention and setting the mood. It carries a strangeness with its five legs‚ bull body‚ human head‚ and bird wings. When I first saw this piece‚ I felt a fear
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Pit bulls are not a bad breed of dogs as people say they are. They’re nice dogs when treated right. They are only aggressive but they’re breeding and training. They can’t be bad dogs because they don’t have a conscious. Michael Vick proved the dogs could be rehabilitated and put Into good homes. All but one dog was ruled safe from aggression. Would it surprise you to learn that pit bulls used to be America’s darlings? Before the mid-80s‚ stories of pit bull attacks are practically non-existent.
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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Mayan Architecture & The City of Tulum Outline I. Intro II. The Mayan Civilization A. Mayan Time Periods B. Mayan Territory C. Mayan Accomplishments D. Mayan Collapse III. Mayan Architecture A. Intro B. Tulum (Case Study) 1. Tulum ’s History 2. Tulum ’s Influences and Styles 3. Tulum ’s Design a. Site 1. Economy 2. Social Class Orientation 3. Defenses b. Buildings 1. El Castillo 2. Temple of Frescos 3. Temple of the Wind 4. Temple of the Descending God 5. Temple
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My name is Bearish Bull and I will be acting as a coach and role model in teaching the initial experience of the tennis serve‚ an overhead striking movement‚ to an 8 year old boy named Joey in a safe‚ fun and developmentally appropriate manner. Because Joey has no previous experience with this movement exercise and because he is 8‚ there are special considerations that must be attended to in order to set him up with a good first experience. Factors that I will be paying particular
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was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012‚ 22 of PepsiCo’s product lines generated retail sales of more than $1 billion each‚ and the company’s products were distributed across more than
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Art and Intention Michalle Cochrane ART 101 August 3‚ 2012 UOPX Art and Intention Michelangelo experienced a lot of resistance in the sculpture of David; his meaning evaded the public understanding. Duchamp’s Nude Descending work of act became just one of the controverted works due to the people thinking that he mocked the audience because they did not see any women in his painting. The public was offended by Michelango’s David art work because of the nudity. The public wanted to get rid
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Complete the following statement: When a glass rod is rubbed with silk cloth‚ the rod becomes positively charged as a) negative charges are transferred from the rod to the silk. b) negative charges are transferred from the silk to the rod. c) positive charges are created on the surface of the rod. d) positive charges are transferred from the silk to the rod. e) positive charges are transferred from the rod to the silk. 21.3.1. Complete the following statement: When a glass rod is rubbed
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Table of Contents 1.0 Introduction 2 2.0 Decision Making Process 2 3.0 Need Recognition & Problem Awareness 3 4.1 Motivation 3 4.2 Motivation and Involvement 3 - 4 4.3 Promotion 4 4.0 Information Search 4 5.4 Culture and Subculture 4 - 5 5.5 Memory 5 5.6 Product 6 - 7 5.7 Promotion 7 5.0 Evaluation of Alternatives
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