specialty stores are swiftly replacing the traditional formats dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s
Premium Retailing
Title The Relationship of Brand Equity and Brand Extension: Low Involvement products vs. High Involvement Products Background and Significance In the present‚ technology enhances modern goods production resulting producers can provide resemble products in physical aspects such as quality or packaging. These create no differentiate of products. Consequently‚ Product Brand as well as the customer’s perception is the significance that promotes product differentiates or product
Premium Brand Brand equity Branding
Formal Analysis of Raging Bull Martin Scorsese’s film “Raging Bull” is considered by many to be one of the greatest “sports” films of all time. The plot focuses on the professional and personal life of boxer Jake LaMotta. In the opening sequence‚ the film uses narrative‚ mise en scene‚ cinematography‚ editing‚ and sound to provide a framework for the rest of the picture. These elements also help to establish the film’s themes of nostalgia‚ isolation‚ loneliness‚ and suffering. In addition to setting
Premium Boxing
The Red Panda comes from the family of Ailuridae and its scientific name is Ailurus Fulgens. The Red Fox‚ whose scientific name is Vulpes Vulpes‚ is from the Canidae family. They are both mammals and are the same size. However‚ the Red Panda and the Red Fox share similarities and differences in their appearance‚ habitat‚ diet‚ behaviour‚ reproduction and status of population. First of all‚ the Red Panda and the Red Fox are quite similar but a little different in their appearance. Like the Red
Premium Red Panda Bamboo Fox
AC Decor our brand by AC Five Square Enterprise (1415390-K) welcomes you! Alan Low and Camilla Lai established it in the year 2003. We supply high quality interior decorations like curtains‚ wallpapers‚ Blinds and many more. Our company has set yourself the goal of emerging as one of the preferred suppliers of high quality‚ exquisitely patterned and contemporary design inspired interior decoration items‚ artifacts and objects. It is our dream to become the one stop shop for all such products not
Premium Interior design
INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing
Premium Brand Brand management Branding
4. Nano Robot Architecture The main parameters used for the medical nanorobot architecture and its control activation‚ as well as the required technology background that may lead to manufacturing hardware for molecular machines‚ are described next. 4.1 Manufacturing Technology The ability to manufacture nanorobots may result from current trends and new methodologies in fabrication‚ computation‚ transducers and manipulation. The hardware architecture for a medical nanorobot must include the necessary
Premium Nanotechnology Energy Nanorobotics
existence now beginning to fade? Investing.businessweek.com (2013) claims that “The Company was formerly known as Interstate Bakeries Corporation and changed its name to Hostess Brands‚ Inc. in November 2009. Hostess Brands‚ Inc. was founded in 1930 and is based in Irving‚ Texas. As of January 11‚ 2012‚ Hostess Brands‚ Inc. is in reorganization.” What is the cause of this crisis? How can such a favored treat fail? Well‚ it is not the treat that failed to succeed‚ but the workers and management
Premium Marketing Collective bargaining Trade union
IMPACT OF BRAND AWARENESS ON CONSUMER DECISION MAKING Extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.( Noel. K‚ Francoise. R. 1995)‚ Brand awareness‚ In general‚ means the extent to which a brand associated with a particular product is documented by potential and existing
Premium Brand Brand management Branding
CONCEPT OF BRAND COMMUNITY: BUILDING COMMITMENT IN THE CHARITY SECTOR ABSTRACT The paper introduces a model of brand community development that is extended to the nonprofit sector; a sector that has just recently begun to embrace relationship marketing. It is believed that brand communities represent a unique form of relationship marketing‚ with benefits that are particularly compelling for nonprofits. Indeed‚ the paper reveals that many of the characteristics of brand communities
Premium Marketing Charitable organization Non-profit organization