O N O T C O PY Red Bull Brand Audit Report D BRAND AUDIT REPORT MURTUZA VAID Page | 1 Red Bull Brand Audit Report CONTENTS 1. EXECUTIVE SUMMARY ............................................................................................................................ 3 2. BRAND INVENTORY .................................................................................................................................. 4 2.1. History .....................
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Red bull case study Derek Falls W0270184 February 19‚ 2015 1: Red Bull has a strong marketing strategy for communicating product value to their customers‚ the strategy around red bull has been created around whenever the customer needing energy‚ the company wants customers to automatically think about red bull. Red Bull used traditional means for marketing‚ but majority of their advertisements and marketing have been through word-of-mouth relying on the associations of the dangerous youthful culture
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assessment offence. Student ID: 77081201 Level of Study: MA Module Title: International Marketing Course Title: MA INTERNATIONAL TRADE AND FINANCE Module Tutor June Dennis Full text word count: 3‚937 words Student Name: Do Khac Huong Student Signature: __________________________________________ Date of Submission: Name of first marker: Mark: Name of second marker: Mark: 1. Introduction Red bull is a leading energy drink company in the world‚ with
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BRAND AUDIT- RED BULL Index Table of Contents Introduction to brand audit.................................................................................................. 1 1.Background of energy drinks ................................................................................................. 3 2. Market analysis of energy drinks ………………………………………………………………………………. 4 3.Red Bull……………………………………………………………………………………………………………………………. 7 4.Integrated marketing communication channels………………….……………………………
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Red Bull Case Study Briley Cienkosz Keiser University Dr. Ralf Wilhelms MKTG 531 October 12‚ 2014 “With as much caffeine as a cup of coffee‚ a can of Red Bull is all about energy. The brand’s promise is that it will increase performance‚ concentration‚ reaction speed‚ vigilance‚ and even well-being. How to tell that story? It is not easy in a cluttered confusing world of canned drinks with energy connotations like Monster‚ Gatorade‚ Coca-Cola and many more. The answer is not taste
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1. How will you characterize Red Bull’s overall marketing strategy (global‚ glocal or local)? Globalization is the deviation of businesses‚ philosophies‚ or technologies to propagate throughout the world‚ as well as the process of making this happen (SearchCIO‚ 2014). Glocalization is the idea that in a global market‚ when it is customized for the local or culture in where it is sold‚ a service or product is more likely to succeed (Rouse‚ 2013). Localization refers to the adaptation of a product
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Red Bull Report – Sales Forecasting 2010 Tiago LK‚ Jovan A.‚ Tamas F. BBCi_Principles of Sales 4/20/2010 RED BULL REPORT Red Bull operates within the energy drink sector of the soft drink market and has been the leading market share holder in this area for the past several years. It was founded by Dietrich Mateschitz‚ an Austrian who studied world trade and commerce in Vienna. In 1982‚ Mateschitz came back to Austria from a visit to Thailand with some samples of an energy drink called
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RED BULL CASE STUDY Q1. How will you characterize Red Bull’s overall global marketing strategy? Red Bull has built an image as a trendy energy drink‚ catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage‚ but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives
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RED BULL CASE STUDY 1. What is the case all about? 2. What created Red Bull’s success? Where is the core franchise and benefit? Has the product’s positioning changed over time? What is the role of alcohol mixing to Red Bull’s success? 3. What is Red Bull’s success formula? For which kind of product/beverage categories will this formula work? How does Red Bull know when to turn on the advertising? What metrics would you use to make this judgment? 4. Why did the first U.K launch go awry? 5. What changes
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1 what are Red Bull’s greatest strengths and risks as more companies (like Coca-cola‚ Pepsi and Monster) enter the energy drink category and gain market share? Although Red Bull is a young brand‚ it is currently the worldwide market leader in energy drinks. Today‚ Red Bull sells more than 4 billion cans of energy drinks each year in more than 160 countries. As well as being the current market leader‚ Red Bull’s strengths include its marketing strategy and its alliances with distributors. They have
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