MIDDLESEX UNIVERSITY [pic] “Red bull gives you wings”‚ that is one slogan which is known by everyone. Origins of Red Bull can be witnessed as an Austrian Company working since 1987. In terms of market share‚ Red Bull is the most popular energy drink in the world (Red Bull‚ 2012). The creation of Red Bull was inspired by a Thai Company who used to make energy drinks in Thailand. Over the time‚ the popularity of Red Bull is increasing and approximately 4.5 billion cans are
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A Can of Bull? Do Energy Drinks Really Provide a Source of Energy? Objectives • Describe and categorize chemically the components of various popular “energy drinks.” • Determine the physiological role of these components in the human body. • Explain scientifically how the marketing claims for these drinks are supported (or not). • Determine under what conditions each of the “energy drinks” might be useful to the consumer. The Case After spending several years working the Sport’s Desk of the Lansing
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Integrated Marketing Communications Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level‚ Integrated Marketing Communications‚ or IMC‚ as we ’ll call it‚ means integrating all the promotional tools‚ so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools. All of these communications tools work better
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Professor: Carolyn Nathan Comm.103 March 14‚ 2013 Informative Outline Specific Purpose: After my speech my audience will know the history of energy drinks‚ side effects and what is in them. I. Introduction A. Attention Getter: (When you feel run down or tired what do you reach for? If you are like me or any other person you probably go for an energy drink. ) B. Reason to listen: (Have you seen people who consume more than 2 energy drinks in one day‚ I know you know how bad
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from http://www.news.com.au/dailytelegraph/story/0‚22049‚21711381-5005941‚00.html‚ accessed 10 June 2009. Kotler‚ P.‚ Adam‚ S.‚ Brown‚ L.‚ Armstrong‚ G.‚ 2003. Principles of marketing (Second ed.)‚ Prentice Hall‚ New Jersey. MacDonald‚ B.‚ 2007. Red Bull‚ alcohol and drugs ’can spark violence ’. Irish Independent. 21 February ed. Dublin. Marczinski‚ C.A.‚ Fillmore‚ M.T.‚ 2006. Clubgoers and Their Trendy Cocktails: Implications of Mixing Caffeine in to Alcohol on Information Processing and Subjective
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aware because there are minimal‚ if any‚ labels. They claim to have some nutritional value in them said to give a “quick burst of energy.” In today’s market‚ there are so many different types of energy drinks that teenagers consume like Monster and Red Bull. Within these drinks there are numerous ingredients that may lead to some health risks. It has been requested from the Food and Drug Administration to regulate these energy drinks by enforcing stricter labeling methods of the ingredients and possible
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Zip-6 in France: A Future Venture Due to the recent ban of the rival drink Red Bull in France‚ Zip-6 has decided to look into its potential prospects in France. Entering into the French energy drink market could be beneficial not only for Zip-6 but also for a country that is becoming increasingly concerned with the ingredients in energy drinks. In order to make an informed decision concerning the possible entrance into the French energy drink market Zip-6 needs to know what kind of competition
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RED BULL CASE STUDY Q1. How will you characterize Red Bull’s overall global marketing strategy? Red Bull has built an image as a trendy energy drink‚ catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage‚ but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives
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“Monsters” and “Red bull”. I remember as I got into high school my mother always told me that energy drinks were bad for me and she didn’t want to see it in my hand. One random day in high school I got asked if I wanted to try some Red bull. At first I was unsure so I didn’t take any. Days passed and I was asked again‚ I wanted to know what it tasted like and what kind of energy it gave off‚ so I tried it. It tasted awful for the first time. I like the Monsters better than the Red bull cans. I started
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attitudes towards energy drinks. We will able to apply this information to the STUDENTAL. To collect data on competitors‚ I am going to do a research on internet. There are many competitors for STUDENTAL. This includes the bigger brands like‚ Lucozade‚ Red Bull‚ Boost and Power Ade. I will check for the price and product descriptions of the competing products. Through this‚ we will be able to understand the similarities and non-similarities of STUDENTAL and other products. Internet research will be useful
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