Emotional intelligence is defined as the ability to recognize emotions in one-self and others and to use this knowledge to improve self-management and relationships with others (Goleman‚ 1995). There are various definitions‚ but most authors define EI as a miscellaneous concept involving a wide range of skills and behaviors. EI skills and behaviors are within the area of self-awareness‚ self-regulation‚ motivation and social awareness. (Cherniss and Goleman 2001; Hood and Lodge 2004; Urch Druskat
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Red Bull Flugtag (German: flight day‚ airshow) is an event organized by Red Bull in which competitors attempt to fly home-made‚ size- and weight-limited‚ human-powered flying machines (max 10m/30 ft‚ 150 kg/330 lbs). The flying machines are usually launched off a pier about 30 feet (9.1 m) high into the sea (or suitably sized reservoir of water). Most competitors enter for the entertainment value‚ and the flying machines rarely fly at all. Contents [hide] 1 Background 2 World records 2.1 Distance
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February 10‚ 2013 ASMT W4b (R) ASMT W4b (R) Why Emotional Intelligence Is Not Essential for Leadership C6 p.171 Mitch McCrimmon‚ the author of “Why Emotional Intelligence Is Not Essential for Leadership”‚ presents an argument contrary to that of Daniel Goleman’s claim that leaders must be emotionally intelligent to be effective. He even ventures as far as calling Goleman’s theory harmful. “The bottom line is that emotional intelligence is more important for management than leadership” (Rowe
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Emotional Intelligence is the ability to identify and manage the emotions of others and your own. While in the field of nursing it is vital you use your emotional intelligence skills to understand the emotions of a patient and utilize these perceptions to manage patient situations to be able to give effective patient care. Emotional Intelligence has become more and more of a focus element for having the skills to be a nurse‚ and is more important in the nursing profession then it was before. The
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Marketing Analysis of the Most Famous Energy Drink Brand Red Bull´s sources of brand equity. Red Bull is one of the most famous brands in the drink industry. With an innovative product Red Bull was able to sell millions and millions of cans and to draw profits of dizzy amount. But as often it is not only the product which determinates the success or failure of a company. And of this Red Bull is a very good example. Although nowadays Red Bull has to compete with the biggest drink companies in the
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“Red Bull isn’t a drink‚ it’s a way of life”- an off the radar subculture; very appropriately put across through the company’s slogan “It gives you wings”. In order to face the challenges and grow in the future‚ Red Bull should mainly concentrate on using the following strategies: - 1. INCREASE CONSUMPTION LEVELS: Highest consumption rate was in Ireland‚ which had been 11 cans per person‚ and if the same is achieved in USA then Red Bull can achieve additional annual sales of 2 billion cans in
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Environmental/ Situational Analysis Trends/Issues Red Bull is an energy drink aimed at students and athletes. No one thought that a “functional drink” sold at a premium price and packaged in a can would ever be successful‚ when the idea first came up in 1987 (www.redbull.co.uk 13.05.2009)‚ however the product became quite popular amongst young people and frequently drank at night clubs as a ‘mixer’ (mixed with other drinks‚ e.g. vodka and whisky). The company’s marketing was also quite successful
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Emotional intelligence (EQ) is the ability to control social emotions in order to create a better and pleasant work environment. Goleman explains the importance of the five key skills: self-awareness‚ self-regulation‚ motivation‚ empathy and social skill. Goleman emphasizes that emotional intelligence can be learned and increased‚ in contrast to Intelligent Quotient (IQ) where those figures almost remain unchanged. I agree with the author’s concept‚ understanding the importance that EQ should not
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The impact of Emotional Intelligence on management performance Ioannis D. Christopoulos Course of Study: Master in Management Year 1st (weekend course) IST STUDIES UNIVERSITY OF HERTFORDSHIRE Assignment submitted for the module “Managing Self and Others” Module Leader: Ms. Vhyna Ortega and Dr. Theodora Asimakou 06 May 2009 IST Studies-University of Hertfordshire 72 Pireos St. GR-183 46 Athens
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Red Bull Brand Equity According to Keller (2008‚ p 53)‚ brand equity is the strong‚ favorable and unique brand associations in the memory of customers. He goes on to identify (p 54) two sources of brand equity: 1.) Brand Awareness; and 2.) Brand Image. Red Bull has well defined tactics for both sources. The Brand Awareness Source for Red Bull Brand Equity Keller (p 54) notes the key elements of Brand Awareness: 1.) Recognition; and 2.) Recall. He postulates that if buy decisions are made at
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