Emotional intelligence and its relationship to transformational leadership and key project manager competences Summary During the article‚ Nicholas Clarke showed a few studies that proved the important role of emotional intelligent in leadership effectiveness: - Leban and Zulauf (2004) study: The study was obtained from 24 project managers and their related projects in six different organization from a wide range of industries. The data showed the transformational leadership had an important
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roots of emotional intelligence can be traced to Charles Darwin’s work on the importance of emotional expression for survival and adaptation.[2] In the 1900s‚ even though traditional definitions of intelligence emphasized cognitive aspects such as memory and problem-solving‚ several influential researchers in the intelligence field of study had begun to recognize the importance of the non-cognitive aspects. For instance‚ as early as 1920‚ E.L. Thorndike used the term social intelligence to describe
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Red Bull 1. INTRODUCTION The aim of this assignment is to select an organisation and discuss how the macro environment has influenced its marketing decision making‚ for the at least 12 months‚ and how it is likely to influence its future decision making in the first part. In the second part this study will also need to use the same organisation and discuss how the marketing mix is used by the strategic to gain competitive advantage in its chosen sector against their major competitors. The main
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Emotional intelligence is the ability to perceive‚ understand‚ manage‚ and use emotions. The ability to perceive emotions is defined as the ability to recognize them in other people‚ their faces‚ stories and music. The ability to understand emotions is defined as being able to predict them and how they change and blend. The ability to manage emotions is defined as knowing how to express them in varied situations. The fourth ability is to use emotions to enable adaptive or creative thinking.
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EMOTIONAL INTELLIGENCE A CLUSTER OF TRAITS O ABILITITES RELATING T EMOTOINAL SIDE OF LIFE Emotional intelligence (EI) is defined as a person’s self-awareness‚ self-confidence‚ self-control‚ commitment and integrity‚ and a person’s ability to communicate‚ influence‚ initiate change and accept change (Goleman‚ 1998). EQ is quite distinct from IQ and is considered more important than IQ to live a happy and productive life. People who do not have a strong emotional intelligence have a very hard time
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A NEW DRINK "SLOW COW"‚ OFFERS CALMNESS AND RELAXATION‚ CAN IT FIND A SUCCESS AS A NICHE ALTERNATIVE TO ENERGY DRINKS LIKE RED BULL IN UK? Module Code: MG 3123 (Final Project) Student Number: 0837185 Department: Brunel Business School Degree: Business and Management (Marketing) Supervisor: Dr May Seitanidi Submission date: 9th March 2010 Word Count: 9200 1 Acknowledgments First and most importantly I would like to thank all the participants who took part in my data collection
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about Red Bull Red Bull is an energy drink. Red Bull is an adaptation of the Thai energy drink Krating Daeng‚ which translates as "Red Bull". Based on market share‚ it is the most popular energy drink in the world. The company was founded by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz. Red Bull ’s slogan is "it gives you wings" and the product is aggressively marketed through advertising‚ tournament sponsorship sports team ownerships (Red Bull Racing‚ Red Bull Salzburg
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What is their field of operation? Red Bull operate within the energy drinks sector of the soft drinks market. The product is an example of a ’functional ’ drink. Functional foods respond to consumer interest in well-being and performance. The major multinational soft drinks companies are investing in the area of functional drinks‚ developing their own brands and buying up existing ones. This is seen as being important‚ given that their traditional soft drinks markets are at the maturity stage in
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CASE STUDY: RED BULL Abhinav Vashistha 3062‚ TY-B 1. How will you characterize Red Bulls overall global marketing strategy (global‚ glocal or local)? * Red Bull’s overall global marketing strategy is kind of glocal because on the Global level‚ Red Bull distinguishes itself from a lot of the beverage market by only offering their product in one size‚ 8.3 ounce or 250ml cans‚ which is smaller than typical soft drink. The cans are small‚ sleek vessels with distinctive printing
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Dietrich Mateschitz created Red Bull in the mid 1980 ’s. He produced the recipe of Red Bull Energy Drink and established the distinctive marketing idea of Red Bull. Red Bull Energy Drink was sold for the first time on 1st April 1987‚ in its home market Austria. This was not only the introduction of an entirely fresh and different product‚ in fact it was the birth of a completely new product type. Today Red Bull exists in more than 166 countries and about 40 billion cans of Red Bull have been consumed so
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