Zhenzhen Xu BUSN290 Professor Craig Johnson Oct. 2‚ 2013 In chapter 1‚ I get to know five widely used ethical methods that are Utilitarianism‚ Kant’s Categorical Imperative‚ Rawls’s Justice as Fairness‚ Confucianism and Altruism. I choose Utilitarianism to compare with Confucianism. Utilitarianism is what we should consider both short- and long-term consequences when we make some ethical choices. The goal of Utilitarianism is to expand profits as possible as they can. In other words‚ it is a
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Executive Summary Red Bull is the pioneer in the energy drink category worldwide. Founded in 1984 by Dietrich Mateschitz in Austria‚ the product was formally launched in 1987. Mateschitz originally became aware of products called “tonic drinks”‚ which enjoyed wide popularity in Asia. He brought this effective product in Austria and developed a unique marketing strategy. The drink mainly targets young students and urban professionals. It is exclusively produced in Austria and then distributed around
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References: Chatterjee‚ S.‚ Sarker‚ S.‚ & Fuller‚ M. A. (2009). A Deontological Approach to Designing Ethical Collaboration. Journal Of The Association For Information Systems‚ 10(3)‚ 138-169. Clawson‚ J. ( 2012). Level three leadership: Getting below the surface: Fifth ed. Prentice Hall: One Lake Street: Upper Saddle River‚ New Jersey‚ 07458.
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In 2008‚ the UK Energy and Sport drink market is estimated to be worth £650 million‚ with growth projected for the future. Red Bull stands as the market leader in not only the UK market‚ but also worldwide. The market is decidedly young‚ focusing mainly on the 16 to 24 year old segment. The product itself and its effectiveness is highly subjective‚ shaped by previous conceptions‚ brand image and health knowledge. Research has shown that these factors play a role in not just the perception of energy
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parent think corporal punishment will bring abusement among children‚ I think that parent should give them corporal punishment for several reason. An opponent which is some of parents believing that corporal punishment will end up with abusement issues among children‚ for that can lead to low confident level among children while they are growing. However‚ some parents believe by introducing corporal punishment among children will bring many positive effects such as develop self-discipline among
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington‚ D.C. 20549 FORM 20-F (Mark One) ‘ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended 31 March 2012 OR ‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ‘ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
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market‚ loss of original customer base as they mature‚ negative publicity - rumours red bull contains bull sperm‚ health concerns - ingredient taurine‚ will the youth adopt the brand?‚ youth have a lack of purchasing power and ready-made smart drinks. Energy drinks: • Are stimulants • Prevent sleep • Promote mental alertness • Improve physical performance • Increase endurance Brand Architecture: Red Bull is a Branded House. A Branded House is‚ “A centrally focused group of brands that are
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Investigate How Red Bull Energy Drink Affects The Reaction Time of 18-19 Year Old Human Males. DESIGN Introduction Substances that humans intake in food or drink contain various chemicals that affect the normal bodily functions of the consumer. Stimulants are drugs which when absorbed into the body raises physiological or nervous activity. The Red Bull Energy Drink is a stimulant‚ which contains psychoactive ingredients such as taurine‚ glucuronolactone and caffeine. Sportsmen and people requiring
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MKTG 2101 Consumer Behaviour Case Study - Red Bull: Rampaging through Global Markets 1. What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future? Red Bull have adopted a segmentation base strategy relating to market demographics. In particular the company has targeted young active people aged 16 – 29 years. Red Bull also use geography‚ identifying mainly university students and urban professionals who needed
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211105864 Diploma in Sport Management MAR 313 MARKETING THREE Assignment 2 Due Date: 16/05/2014 Online investigation into Red Bull’s approach to the market as well as a marketing plan. Contents Page Page 1. RED BULLS EXECUTIVE SUMMARY 3 2. RED BULLS MARKETING PLAN 4 3. RED BULL HAS GIVEN ITSELF WINGS 7 4. REFERENCES 8 RED BULLS EXECUTIVE SUMMARY In the document to follow we will attempt to write a marketing plan for the world leader in marketing
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