BUS378: Knowledge and Organisational Learning Risks and benefits of social media on a Multinational Corporation Student Name: Tan Pei Si Jalyn Student Number: 31726715 Date Due: 9th July 2012 Lecturer Name: Mr Gerard Chan Word Count: 2366 Table of Contents INTRODUCTION 3 SOCIAL MEDIA 3 USAGE OF SOCIAL MEDIA TOOLS 4 CREATE KNOWLEDGE SHARING 4 BUILD SOCIAL CAPITAL 5 SUPPORT INNOVATIONS 5 AID PROBLEM SOLVING 5 APPLYING THE THEORY 6 RECOMMENDATIONS 7 RISK
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(2003): MNC knowledge transfer‚ subsidiary absorptive capacity‚ and HRM (article 2) 5 Mudambi (2002): Knowledge management in multinational firms (article 3) 6 Foss & Pedersen (2002): Transferring knowledge in MNC’s: The role of sources of subsidiary knowledge and organizational context (article 4) 7 Gupta & Govindarajan (2000): Knowledge flows within multinational corporations (article 5) 7 Knowledge sharing within MNCs’ 8 Articles 2 & 3 – analysis and comparison 8 Article 5 – analysis & comparison
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The Rights and Responsibilities of Multinational Companies in a Globalized World Multinational companies are the biggest players in economy today‚ replacing the role states used to play in the past. Through globalization‚ the multinational companies become increasingly important in our world economy. Nowadays‚ more than half of the top economies in the world are led by multinational private companies and the international investment comes increasingly from private sources. Foreign Direct Investment
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Chapter 14 Multinational Capital Budgeting Lecture Outline Subsidiary versus Parent Perspective Tax Differentials Restricted Remittances Excessive Remittances Exchange Rate Movements Input for Multinational Capital Budgeting Multinational Capital Budgeting Example Background Analysis Factors to Consider in Multinational Capital Budgeting Exchange Rate Fluctuations Inflation Financing Arrangement Blocked Funds Uncertain Salvage Value Impact of Project
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market‚ loss of original customer base as they mature‚ negative publicity - rumours red bull contains bull sperm‚ health concerns - ingredient taurine‚ will the youth adopt the brand?‚ youth have a lack of purchasing power and ready-made smart drinks. Energy drinks: • Are stimulants • Prevent sleep • Promote mental alertness • Improve physical performance • Increase endurance Brand Architecture: Red Bull is a Branded House. A Branded House is‚ “A centrally focused group of brands that are
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Configurations of Strategy and Structure in Subsidiaries of Multinational Corporations Author(s): Julian M. Birkinshaw and Allen J. Morrison Source: Journal of International Business Studies‚ Vol. 26‚ No. 4 (4th Qtr.‚ 1995)‚ pp. 729-753 Published by: Palgrave Macmillan Journals Stable URL: http://www.jstor.org/stable/155297 . Accessed: 06/04/2013 06:34 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms
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Investigate How Red Bull Energy Drink Affects The Reaction Time of 18-19 Year Old Human Males. DESIGN Introduction Substances that humans intake in food or drink contain various chemicals that affect the normal bodily functions of the consumer. Stimulants are drugs which when absorbed into the body raises physiological or nervous activity. The Red Bull Energy Drink is a stimulant‚ which contains psychoactive ingredients such as taurine‚ glucuronolactone and caffeine. Sportsmen and people requiring
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MKTG 2101 Consumer Behaviour Case Study - Red Bull: Rampaging through Global Markets 1. What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future? Red Bull have adopted a segmentation base strategy relating to market demographics. In particular the company has targeted young active people aged 16 – 29 years. Red Bull also use geography‚ identifying mainly university students and urban professionals who needed
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211105864 Diploma in Sport Management MAR 313 MARKETING THREE Assignment 2 Due Date: 16/05/2014 Online investigation into Red Bull’s approach to the market as well as a marketing plan. Contents Page Page 1. RED BULLS EXECUTIVE SUMMARY 3 2. RED BULLS MARKETING PLAN 4 3. RED BULL HAS GIVEN ITSELF WINGS 7 4. REFERENCES 8 RED BULLS EXECUTIVE SUMMARY In the document to follow we will attempt to write a marketing plan for the world leader in marketing
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Red Bull May Not Give You Wings’ In today’s world‚ the name Red Bull and the slogan "Red Bull Gives You Wings has been inscribed into the minds of consumers around the globe. The popular energy drink‚ which seems to have sky-rocketed in US as well as world-wide sales is no miracle drug‚ although it does seem that way by the overflowing demand. Known to many as a coffee substitute‚ Red Bull is able to give its buyers that extra push or burst of energy to keep their day going due to its increased
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