Personal Selling I. Personal Selling Basics A. What is Personal Selling? We all know‚ or at least have an impression‚ of what personal selling entails. As a general rule‚ college students tend to be somewhat negatively predisposed toward personal selling‚ particularly as a career. As such‚ in addition to explaining a variety of personal selling concepts and explaining personal selling’s role in the promotion mix‚ a goal for these notes is to dispel some of these negative impressions
Premium Sales Marketing
FORMULATING PERSONAL-SELLING STRATEGY • Sales Management achieves personal-selling objectives through personal-selling strategy • Key decisions in personal – selling strategy are : a) The kind of sales force required and b) The size of sales force required • The decision on the kind of salespersons defines the role that sales personnel play in their contacts with customers & prospects. The decision on the size of the sales force dictates deployment of sales personnel
Premium Sales Marketing Competition
Batman vs. the Bull A part of growing up is making acquaintance with sexuality. Everyone has a first sexual experience. It is going to happen sooner or later in life. It usually occurs in the stage between childhood and adulthood. This is what Casey experiences in the short story Batman vs. the Bull written by Adam Marek. The story is about a boy‚ Casey‚ who is on his way to become a grownup. In the beginning of the story‚ we are told‚ that Casey is running through a forest playing a game in which
Premium Game Penis Childhood
and selling. Training programmes‚ enterprise development and the current thrust for competitiveness have now given high priority to promoting marketing awareness among small business owners‚ and marketing is now assuming its rightful place along with other business functions. Since early 1990s there has been a change in the thinking of businessman from product orientation to consumer orientation. Modern business concerns lay emphasis on ‘selling satisfaction’ and not merely on selling products
Premium Marketing
Marketing and sales are both activities aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. Indeed‚ in small organizations‚ the same people typically perform both sales and marketing tasks. Nevertheless‚ marketing is different from sales and as the organization grows‚ the roles and responsibilities become more specialized. Comparison chart Improve this chart | Marketing | Sales | Approach: | Customer orientation - Listens
Premium Marketing
The Battle of Bull Run was the first major land battle of The Civil War. Fought in Virginia on July 21‚ 1861. The Battle of Bull Run is also called Manassas. The Commanders in this battle were Irvin McDowell for the Union‚ Joseph E. Johnston‚ and P. G. T. Beauregard‚ Stonewall Jackson for the Confederate. The Confederate had won this battle. After losing this battle‚ McDowell was relieved of command and Maj. Gen. George B. McClellan took over. The Union’s goal for this battle was to make fast work
Premium American Civil War Robert E. Lee
collaboration. Raging Bull (1980) was a collaborate film by Martin Scorsese’s and Robert De Niro. Together they created a memorable film. They put their creative ideas together to come up with the best way to represent the life of Jake LaMotta. Raging Bull was collaboration between two great artists. They both had their share of ideas that further improved the quality of the film. Had the film been the work of only one artist the result would have been completely different. Raging Bull was initially De
Premium Film Drug addiction Film director
Professional Selling Plan for Nike+ By: Daniel DeMaiolo‚ Marc Russell‚ James Kopanic‚ Tiffany Sokol‚ Kelsey Rupert‚ and Zachary Mehl Dr. Cynthia E. Anderson MKTG 3740 Selling Plan October 11‚ 2008 Table of Contents 1. Executive Summary………………..2 2. Product Description…….………….6 3. SWOT Analysis……………………8 4. Target Market……………….……11 5. Product Strategy…………………..14 6. Customer Strategy………………..16 7. Relationship
Premium Apple Inc. Athletic shoe Nike, Inc.
MKTG 311 Objective: The objective of this project is to give you the opportunity to get some practical insight into professional selling by interviewing a professional sales person and observing him/her perform the basic selling techniques in a real life situation. You will then apply the concepts that you learned in this course by documenting your findings and observations in a report based on the format provided. Value: 30% of final grade. Due Dates: Sec
Premium Sales
Elements of the Personal Selling Process No 2 salespersons use exactly the same sales method‚ but it is generally a seven step process: 1. Prospecting and Evaluating Seek names of prospects through sales records‚ referrals etc.‚ also responses to advertisements. Need to evaluate if the person is able (Undergraduate degree to attend a graduate program)‚ willing and authorized to buy. Blind prospecting-rely on phone directory etc. 2. Preapproach (Preparing) Review key decision makers esp. for
Premium Sales