REPORT ON RED BULL BRAND Yonis A. Ebrahim 201001037 English Communication for Visual Design IV Tutor: Angela Smith School of Visual Design Bahrain Polytechnic 17 April 2013 Table of Contents Introduction The energy drink market started to grow in the past 25 years. Red Bull was the first energy drink that started this kind of business. Throughout the unique branding strategy and extraordinary investment on marketing this brand maintained
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Market Analysis Red Bulls are competing in the non-alcoholic beverage market and in the specific segment of Energy Drink. The segment only occupied 1% of the Australian’s non-alcoholic beverage market (in 2004). However‚ it is dominated by 2 main companies that are Red Bull and its rival V. The following table is the actual volume and value of this segment. Figure 1: Energy Drink Segment actual volume and value size The energy drinks market after initial fast growth gave signs of some declines
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MIDDLESEX UNIVERSITY [pic] “Red bull gives you wings”‚ that is one slogan which is known by everyone. Origins of Red Bull can be witnessed as an Austrian Company working since 1987. In terms of market share‚ Red Bull is the most popular energy drink in the world (Red Bull‚ 2012). The creation of Red Bull was inspired by a Thai Company who used to make energy drinks in Thailand. Over the time‚ the popularity of Red Bull is increasing and approximately 4.5 billion cans are
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Integrated Marketing Communications Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level‚ Integrated Marketing Communications‚ or IMC‚ as we ’ll call it‚ means integrating all the promotional tools‚ so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools. All of these communications tools work better
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1. what are the strategically relevant components of the global and U.S beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain 2. What is competition like in the alternative beverage industry? Which of the competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability
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O N O T C O PY Red Bull Brand Audit Report D BRAND AUDIT REPORT MURTUZA VAID Page | 1 Red Bull Brand Audit Report CONTENTS 1. EXECUTIVE SUMMARY ............................................................................................................................ 3 2. BRAND INVENTORY .................................................................................................................................. 4 2.1. History .....................
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Red Bull Supply Chain Raw materials CAFFEINE Caffeine alsо stimulates fat burning during еndurance activitiеs. Thеrеby it hеlps to usе fаt stоres in the bоdy for prоviding еnеrgy аnd prеsеrving thе glycоgеn (=sugаr) stоrеs. This mеаns thаt cаffеinе intаkе during endurаncе аctivitiеs rеsults in a mоrе еfficiеnt supply of еnеrgy‚ еspеciаlly in еxtеndеd еxеrtiоn it lеаds tо significаnt imprоvеmеnt in pеrfоrmаncе аnd еndurаncе. TAURINE Tаurine is invоlved in vitаl functiоns of the humаn bоdy. It аcts
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Discussion-Red Bull Describe Red bull’s source of brand equity. Do these sources change depending on the market or country? (I) (a)Definition-Red bull defined as a “functional energy drinks” in western markets‚ the beverage meant to be consumed for energy‚ not for enjoyment purpose. It be named “Red bull” make customer to associate about energy and power.(red color and bull). The version of content included: Caffeine‚ taurine‚ and glucurononolactone .(b)The properties claimed by Red Bull -Improved
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Introduction How should Red Bull market its brand in the future? I think‚ although Red Bull has been extremely successful in the past‚ times have changed and the company and products should change with it‚ otherwise we probably lose market share to the tremendous increased number of competitors in no time.At the height of early mornings and late nights‚ Red Bull energy drink became the fuel of choice for people from all walks of life. So how is Red Bull marketing its brand to meet the changing needs
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Maybelline‚ Red Bull‚ Subway In today’s society‚ advertising slogans have become attention getters that give the consumer reasons to buy their products. Advertisement slogans are used for everything from selling a car‚ or selling shampoo and to make a big juicy burger look more appealing. One way advertisers have made their ads big attention getter is by appealing to the consumer’s wants and needs. The three popular advertisement slogans are below‚ and it will be explained how each
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