Luis Farfan 3/25/12 Red & Purple The CTA Red line and Purple line have been around for a century‚ and now their durability is running out. CTA have proposed multiple plans for fixing the stations and tracks. There are four plans; no action‚ basic rehabilitation‚ modernization‚ and modernization without consolidation. All of these plans do have a supportive reason on why it should be chosen‚ but modernization without consolidation is the strongest option. Modernization without consolidation
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Sierra Sandison English 11 The Red Pony-Compare and Contrast 8-31-10 The Red Pony The Red Pony by John Steinbeck is an unusual novel that lacks a typical storyline and doesn’t flow from chapter to chapter like someone would expect. The protagonist of the story‚ Jody‚ learns about death‚ birth‚ illness‚ old age‚ and other important facts of life‚ which are most of the time not the most enjoyable lessons to learn. The two men who are role models in Jody’s life are his father‚ Carl Tiflin‚ and
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The Red Line The story “The Red Line” by Charles Higson revolves around a woman and two men of whom one is stabbed and another becomes a murderer. All of the characters share the feeling of displacement. They all feel different from other people. The first character we meet‚ the Bob Seeger imitator‚ feel that he is different from others in his appearance and better than others when it comes to performance. “when he looked out of the window he could see people. Ugly people.”. He thinks that people
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Red Bull’s Brand Equity Advance Brand Management class of 2012 fall Presentation Index Introduction Red Bull concept of brand equity How can Red Bull maintain brand equity? What marketing strategy should they use? Would you recommend that Red Bull develops brand extensions? What would the benefits and risks be? Introduction •Red bull GmBH‐Founded in 1985 by Dietrich Mateschitz •Launched in Austria in 1987: Slogan “Red Bull gives you Wings” •1997: available
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GRAND STRATEGY MATRIX 37 4. IE MATRIX 38 5. BCG 39 MATRIX ANALYSIS AND TOWS SUMMARY 40 DECISION STAGE 41 STRATEGIC IMPLEMENTATION 43 5. STRATEGIC IMPLEMENTATION: 44 STRUCTURE & CULTURE 44 RESOURCES 44 STRATEGY # 1: TAURINE FREE RED BULL 44 STRATEGY # 2: DIVERSIFYING INTO SPORTS DRINKS MARKET 45 SYNERGIES IN VALUE CHAIN 46 PITFALLS IN STRATEGIC IMPLEMENTATION 46 SCORE CARD 48 DIAGNOSTIC SURVEY OF PRIMARY AND SECONDARY MANAGEMENT PRACTICES: 49 BIBLIOGRAPHY: 55 “MISSION
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What created Red Bull’s success? What created Red Bull’s success is that they didn’t just jump in with both feet when marketing their product in a new country. Take for instance when they “launched” in the US they started promoting in smaller “cells” because they are a “by-word-of-mouth” company. Once they figured out that they were doing well they then started promoting more throughout the United States. Red Bull has also created a premium image for their energy drink by making it a little more
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Importance of Color in Design Antoni Commodore Research Paper Art 420 27 March 2013 Color can be used in many different ways in design. In branding and marketing color offers a immediate method for conveying meaning and message without words. In interior design the color of a room or office can affect moods‚ feelings and emotions. Color choices inside a residence or workplace can even save money on energy costs. Color can also be subjective. What evokes an emotion in one person may not evoke the
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1. What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future? The concepts of market segmentation are fundamental to the success of firms’ marketing efforts. Kotler and Armstrong (2004) provide a useful definition: “Dividing a market into distinct groups with distinct needs‚ characteristics‚ or behavior who might require separate products or marketing mixes” (239). Segmentation is important because firms cannot appeal to all
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The first picture I selected for my color theory application paper‚ was produced by Raphael. The title of the photo is “The Madonna of the Meadows”. The artist used “triadic harmonies” to direct the viewer’s eye to Madonna‚ along with John the Baptist and the young Jesus. He used a bright hues of red and blue for Madonna’s robes. Her hair is of a yellow tint. The red‚ blue and yellow colors are the primary colors in the picture and complement one another very nicely. John the Baptist and
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