Red Bull’s Brand Equity Advance Brand Management class of 2012 fall Presentation Index Introduction Red Bull concept of brand equity How can Red Bull maintain brand equity? What marketing strategy should they use? Would you recommend that Red Bull develops brand extensions? What would the benefits and risks be? Introduction •Red bull GmBH‐Founded in 1985 by Dietrich Mateschitz •Launched in Austria in 1987: Slogan “Red Bull gives you Wings” •1997: available
Premium Red Bull Brand Branding
Introduction: Red Bull can be called as a pioneer in the energy drink category worldwide. Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. In Hong Kong‚ Red Bull energy drink has been available since 1999. Red bull Energy Drink has been developed for people who want to have a clear and focused mind perform physically‚ are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle. [pic] [pic] [pic] [pic] [pic] [pic]
Premium Marketing Energy drink Red Bull
GRAND STRATEGY MATRIX 37 4. IE MATRIX 38 5. BCG 39 MATRIX ANALYSIS AND TOWS SUMMARY 40 DECISION STAGE 41 STRATEGIC IMPLEMENTATION 43 5. STRATEGIC IMPLEMENTATION: 44 STRUCTURE & CULTURE 44 RESOURCES 44 STRATEGY # 1: TAURINE FREE RED BULL 44 STRATEGY # 2: DIVERSIFYING INTO SPORTS DRINKS MARKET 45 SYNERGIES IN VALUE CHAIN 46 PITFALLS IN STRATEGIC IMPLEMENTATION 46 SCORE CARD 48 DIAGNOSTIC SURVEY OF PRIMARY AND SECONDARY MANAGEMENT PRACTICES: 49 BIBLIOGRAPHY: 55 “MISSION
Premium Energy drink Red Bull
overview: The Red Rooster store was found by Kailis family in 1972 at Perth. It now become a brand and it has 366 stores across Australia and over 7500 staffs. It considers itself as healthy option in quick service restaurant. This study aims to make a strategic marketing plan for red rooster in the next 5 years using the analysis methods such as environment analysis‚ target market analysis and strategy formulation. The mission statement of red rooster is defined as: “Red Rooster is a leading
Premium Marketing Fast food Strategic management
What created Red Bull’s success? What created Red Bull’s success is that they didn’t just jump in with both feet when marketing their product in a new country. Take for instance when they “launched” in the US they started promoting in smaller “cells” because they are a “by-word-of-mouth” company. Once they figured out that they were doing well they then started promoting more throughout the United States. Red Bull has also created a premium image for their energy drink by making it a little more
Premium Red Bull Caffeine Alcoholic beverage
Ranked as the fifth most successful non-profit organization of 2012‚ the American Red Cross saves the lives of people every single day all across the globe (“Top”). They provide services such as disaster relief‚ support for America’s military families‚ health and safety training and certification‚ lifesaving blood‚ and international services. Supplying over 40% of blood and the blood products in the U.S.‚ the Red Cross plays a critical role in the nation’s healthcare system. Without their incredible
Premium Non-profit organization American Red Cross Management
In the story “The Girl in the Lavender Dress” by Maureen scott this young lady’s Grandmother was telling a story about the time they had a ghost in their car during World War II. The grandma and her husband Herbert went on a ride in Vermont‚ and they came across a woman named carol‚ and the grandma wanted to help the woman get to where she wanted to go and the grandmother gave her a sweater because it was cold and Carol only had a dress on. Next thing you know they were going on a ride to drop off
Premium English-language films Family Ghost
“The Red Convertible” a Formalist Criticism While reading the story The Red Convertible of the series Love Medicine‚ the author Louise Erdrich portrays two Indian brothers and their connection to a red convertible. Far more than being a shiny car‚ the red old convertible portrays many meanings through the cultural and is very symbolic. The car carries the audience from its lighthearted and carefree beginning to its movingly tragic end. The red convertible brings together the two brothers in
Free Vietnam War English-language films Vietnam
keep reminding you when something is due.High school is fun but you also have to do your work.Middle school is nothing like high school school to me. Dress code in high school is very different from middle school dress code.In high school you can’t wear leggings unless the shirt that you are wearing covers in your bottom.The discipline for dress code in high school is very different.In middle school they would let you get away with a lot of things.But in high school they won’t let you get away with
Premium Education High school College
Influential Prejudices between Social Classes in The Dress Lodger In every society‚ individuals hold prejudices influential enough to isolate people into different classes‚ based on various aspects of their lives such as income‚ profession and even gender. In various situations in The Dress Lodger‚ author Sheri Holman demonstrates that the inequalities presented in a society create challenging obstacles that need to be overcome in order for strong and stable communities to develop. In the novel
Premium Social class Sociology Working class