customer in choosing the fast food outlets‚ entering into the market with new products‚ determining the buying pattern of the consumer and finding new ways or assessing the ways to promote the outlet. These are the objectives of the paper. This paper finds and analyses the important factors influencing the sponsorship of a new fast food outlet. These factors will be determined through the detailed survey methodology. Initially the factors for consideration of new fast food outlet will be highlighted
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“Fast Food Nation” We all see the advertising and marketing for the big fast food chains such as‚ McDonald’s‚ Burger King and Wendy’s everywhere we go‚ it is hard to miss. A hefty majority of Americans continue to eat there a few times a week even though it is well-known this poor excuse for food is extremely unhealthy. It is just so convenient‚ they can be found everywhere‚ they have cheap prices‚ and the food tastes so good. It is a common misconception that these places are still acceptable
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Some trace the modern history of fast food in America to July 7‚ 1912‚ with the opening of a fast food restaurant called the Automat in New York. The Automat was a cafeteria with its prepared foods behind small glass windows and coin-operated slots. Joseph Horn and Frank Hardart had already opened the first Horn & Hardart Automat in Philadelphia in 1902‚ but their “Automat” at Broadway and 13th Street‚ in New York City‚ created a sensation. Numerous Automat restaurants were built around the country
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The existence of fast food establishments is not new. According to Parsa and Kahn‚ quick food service dates back to Constantinople in 1500 A.D.‚ with the creation of the coffee shop. However‚ in the past half century‚ there has been a surge in what we now think of as quick service restaurants (QSR)‚ serving a growing number of people who are eating more and more of their meals outside of the home. Every day in the United States‚ 25% of the population will visit a fast food restaurant‚ and worldwide
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Shirley Lozano Prof. Fonts ENC 1101-1 16 March 2011 Fast Food and Obesity Obesity is an excess proportion of total body fat. A person is considered obese when his or her weight is 20% or more above normal weight. What causes obesity is when a person consumes more calories than he or she burns. For many people this boils down to eating too much and exercising too little. On the other hand‚ there are many factors that play a role in obesity such as age‚ gender‚ genetics‚ physical activity
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comes to recalling tainted meat from the likes of fast food giants? It is true! While they have the power to recall a set of ill-prepared toys or a bunk line appliances they do not possess to power to recall a batch of meat contaminated with sickening diseases such as‚ E Coli. You may ask yourself “how is a fact like this is possible?”. In the following pages I will be informing you about transition from humble beginnings to the monster the fast food industry has grown to in present day. Firstly I
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Book Report # 1 Fast Food Nation 1. Fast Food Nation‚ by Eric Schlosser. Published by Houghton Mifflin Company. There are 270 pages including the epilogue. 2. Fast Food Nation is about unleashing the unsettling truths of the fast food industry. Eric Schlosser wanted to inform the American people about the reality of the fast food industry‚ in hopes to change people’s behaviors and awareness on what probably has had the biggest impact on American society. Our countries landscapes‚ the gap
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Fast Food (1) Fast food‚ which is a very common concept in America today‚ has not always been so popular. (2) Because McDonald’s was the first restaurant to equip themselves with an assembly line people think that it was the beginning of fast food‚ but many consider White Castle to be how fast food chains began. (5) When founded in 1921‚ White Castle was an extremely important part of fast-food development. (3) Surprisingly‚ at the time‚ hamburgers were considered revolting. White Castle changed
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this should be prevented. The fast food industry takes advantage of this influence over children and is a large factor in the obesity problem America faces today. Fast food chains give the impression to children that they can and should have everything they want‚ and include their product as a part of that. Datuk Marimuthu Nadason‚ president of the Federation of Malaysian Consumers Associations‚ states “studies have shown that children are likely to pick branded foods because they associate themselves
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Economics THE EFFECT OF FAST FOOD RESTAURANTS ON OBESITY Janet Currie‚ Stefano DellaVigna‚ Enrico Moretti‚ Vikram Pathania February 2009 www.wine-economics.org The Effect of Fast Food Restaurants on Obesity Janet Currie‚ Columbia University and NBER Stefano DellaVigna‚ UC Berkeley and NBER Enrico Moretti‚ UC Berkeley and NBER Vikram Pathania‚ UC Berkeley January 2009 Abstract. We investigate the health consequences of changes in the supply of fast food using the exact geographical
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