The company I have chosen to do the external environment scan is Redbox. Redbox is in the movie rental business via self service kiosks. Redbox is wholly owned subsidiary of Coinstar Inc. Laws and Regulations: There are some specific laws and regulations under which the movie rental business like Redbox should operate. But due to the growing popularity of renting videos through mail‚ online and kiosks‚ most of these laws will probably have to change or modified to fit the new way of people
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slow but impending disappearance of the DVD format. Threat of New Entrants RedBox has a cost performance advantage over possible new entrants since it is owned by a publicly traded company and already has an established distribution channel relationship. RedBox has an advantage over new entrants in that it already has a well-known brand image amongst movie viewers. People often say “why don’t you go just rent it from RedBox” during conversations. However‚ consumers can readily switch over to Blockbuster
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Case Analysis: Redbox Stefan Marroquin 31 January 2012 Strategic Management Dr. Mark S. Poulos Introduction Redbox is a leading provider of movie and game rentals in the Nation. Redbox offers self-service DVD rentals through over 22‚400 kiosks throughout the United States‚ Puerto Rico‚ and the United Kingdom. (McGraw 20) In 2004 Redbox began spreading automated vending machine kiosks containing by and large new release movie DVD’s in high traffic shopping locations. Its products and operations
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shopping location with a redbox kiosk.but it still have some problems.maybe we can identify by the suppliers‚substitute products‚buyers‚competitor. 1:suppliers.redbox obtained dvd from movie studios .wholesale distributors‚and third-party retailers.but redbox had been contentious with some movie studios first.for example‚fox and warner sell their dvd to redbox until 30-45 days after the release of movie dvds to retailers.it will have the big effect for redbox‚it will make redbox lost many customers‚because
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Redbox – Marketing Plan U.S.A Redbox – Marketing Plan U.S.A 1 Contents 1 Contents 1 2 Executive Summary 3 3 Introduction 3 4 Problem Statement 4 5 External Analysis 4 5.1 Marketing Segmentation 4 5.1.1 Geographic Segmentation 4 5.1.2 Demographic Segmentation 4 5.1.3 Pshychographic Segmentation 4 5.2 DESTEP analysis 5 5.2.1 Demography 5 5.2.2 Geographic 5 5.2.3 Economy 5 5.2.4 Political 5 5.2.5 Social 6 5.2.6 Technological 6 5.3 Competitors Analysis 6 6 Internal Analysis 7
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Redbox Case 1. What are the chief elements of Redbox’s strategy? What are the key success factors of this industry? a. Attracting customers with low prices and convenience. Charging customers $1 dollar per day as a rental fee is very attractive to customers‚ because their nightly entertainment is very cheap in comparison to other alternatives. It is beneficial to Redbox‚ because in the event that the customer forgets to return the movie‚ they are charged double the rental amount which doubles
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April 8‚ 2012 BUSI 4160 Redbox 1. What are the chief elements of Redbox’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Redbox is taking? What type of competitive advantage is Redbox trying to achieve? - The chief key elements of Redbox’s strategy are low price advantage and strategic partnerships that drive high rental volumes. Redbox also offers convenience. Redbox has established a large “brick
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and develop brand loyalty. The first REDBOX kiosk was launched in 2002‚ inside a McDonald’s restaurant. Since then REDBOX has expanded to over 27‚000 locations. Solely in part to the way the REDBOX has marketed itself‚ targeted current and potential customers‚ and created brand loyalty. This paper will discuss how REDBOX uses its product‚ placement‚ price and promotion as a part of the marketing strategy to generate millions of dollars in annual revenue. REDBOX is a “Coinstar Company that rents DVDs
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Current Situation Redbox is leading the way in the premier industry of DVD rental kiosks. With Coinstar as its established parent company‚ Redbox is currently surpassing its competitors with its number of self-service kiosks. Redbox’s growing popularity is facilitated by its physical distribution‚ which places the kiosk in high traffic locations such as Wal-Mart‚ Kroger‚ McDonalds and Walgreens. Due to Redbox’s standing as the progressive option for DVD rental‚ its decision to target the 18-24 year
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Redbox: Getting Ahead of the Curve Redbox is a DVD/Blu-Ray rental company which utilizes kiosk machines placed in convenient‚ high-traffic locations. The first Redbox kiosk was opened by McDonald’s in 2002. Redbox was later purchased by Coinstar‚ Inc.‚ and over the years‚ Redbox has rented over one billion movies and has grown to more than 27‚000 locations in restaurants‚ grocery stores‚ pharmacies and convenience stores nationwide. Redbox proves to be a very unique way to rent DVD’s and by the
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