FOUNDERS AND HISTORY OF COGNITIVE BEHAVIOUR THEORY The first discrete‚ intentionally therapeutic approach to Cognitive Behaviour Therapy (CBT) to be developed was Rational Emotive Therapy (RET)‚ which was originated by Albert Ellis‚ Ph.D. in the mid-1950’s. Ellis developed his approach in reaction to his disliking of the in-efficient and in-directive nature of Psychoanalysis. The philosophic origins of RET go back to the Stoic philosophers‚ including Epictetus and Marcus Aurelius. Epictetus
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ORGANIZATIONAL BEHAVIOUR PROJECT TOPIC: EMPLOYEE MOTIVATION SUBMITTED TO: Dr. AMAN AGARWAL SUBMITTED BY: UPASANA BANERJEE ROLL NO: FT-(IB)-11-354 BATCH: 2011-2013. EMPLOYEE MOTIVATION WHAT IS MOTIVATION? Motivation may be defined as the process that account for an individual’s intensity‚ direction‚ and persistence of effort
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Organizational Behaviour “Organizational Behaviour (OB) is the study and application of knowledge about how people‚ individuals‚ and groups act in organizations.”(www.nwlink.com) “Organizational behavior is the systematic actions and attitudes‚ which people demonstrate within organizations‚ research.” (S. Robbins‚ P.) “Organisational Behaviour is a misnomer. It is not the study how organizations behave‚ but rather the study of individual behaviour setting.” (http://www.referenceforbusiness
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Bachelor of Business (Incorporating Graduate Diploma in Business and Graduate Certificate in Business) Organisational Behaviour 466641 Summer School 2013-14 TABLE OF CONTENTS Item Description Page 1 Welcome to Organisational Behaviour 3 2 Teaching Team and Contact Details 3 3 Paper Information 3.1 Prerequisite requirements 3.2 Paper Aim 3.3 Learning Outcomes 3.4 Content 3 4 AUTonline Programme Organisation 4 5 Textbook 5 6 Daily
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Topic 2 Question: Explain why men and women are sometimes frustrated with each other’s communication behaviours. The Qualms of Communication “He never talks to me!” is a common complaint that women have about men. The communication process between men and women has long been of interest for many people from the dawn of time. Copious studies‚ texts‚ novels‚ journals and articles have laboured over and examined communication between men and women and the resultant responses. It is even mentioned
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road‚ you offer help to that individual‚ giving a large tip to a waiter etc. The purest forms of Prosocial behavior are motivated by altruism. Altruism is helping another person even when there is not an observable benefit or reward in doing that behaviour. It is the desire to help another person even if it involves a cost or danger to the helper. For example‚ when someone donates a sum of money anonymously‚ jumping on a railroad track to help a stranger who has fallen. Altruism is helping purly out
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ORGANISATIONAL BEHAVIOUR UNIT- 5 1.Meaning of Organisational culture? The individual personality and its impact on behaviour. Just as individual have personalities. So too do organizations. The organizational personalities are called organizational culture. 2.Define organizational culture? Turnstall defines organizational culture as‚ “A general constellation of beliefs‚ morals‚ value systems‚ behaviour norms‚ and ways of doing business that are unique to each
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Submission Questions Question 1 There would be an occasion where the consumer is not required to proceed through all the required stages of the Consumer Purchase Behaviour Model (particularly through the stages: need arousal and information search). This would occur under circumstances where the consumer is a loyal customer to a specific brand within a product category that does not require high involvement in the purchase decision. For example‚ this would be the purchasing of a particular
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CONSUMER BEHAVIOUR Consumer Behaviour is a diverse field that combines psychology‚ marketing and sociology to study the behaviour of consumers. ADVERTISING AND CONSUMER BEHAVIOUR-: In markets where consumers have many choices‚ advertising can influence the consumer’s choice. Advertising plays a major role to influence consumer’s mind-set and purchasing decision. MEMORY-: Memory is an active‚ constructive process where information is acquired‚ stored and then retrieved for use in decision-making
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Recently‚ I bought a computer monitor. I bought it from Golden Computer Arcade which locates at Sham Shui Po. The brand of the monitor is SAMSUNG. It is having 19inchs length (almost 47cm). The model number is S19B300B. The reason of me to buy the LED monitor at Sham Shui Po is because the price there is cheaper. When I go to the price comparison website (www.price.com.hk). I found that the common price of the LED monitor is around $850 HKD. But I found that the same model of the LED monitor at the
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