Prepared for: Ms. Doti Chee (Lecturer) Marketing Principle Banking Academy of Vietnam‚ Hanoi BTEC HND in Business (Finance) Prepared by: NGUYEN HOANG LY Registration No.: F05 131 (F05B) Feb‚ 2013 Table of Contents EXECUTIVE SUMMARY 5 INTRODUCTION 6 MAIN BODY 7 1.1. Explain the various elements of the marketing process 7 1.1.1. Situation analysis 7 1.1.2. Marketing Strategy 8 1.1.2.1. Poter’s five forces 8
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SOCIAL MEDIA MARKETING: A CASE STUDY OF MARUTI SUZUKI *S.Solamalai and *Dr.N.R.V. Prabhu ABSTRACT Social networking sites allow individuals to interact with one another and build relationships. The paper analyses the changing paradigm of Social media as a marketing communication tool and highlights the importance of Social Media in building brand equity and customer relationship. The paper examines the Maruti Suzuki’s strategy of using Social media in creating awareness and preference
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1. Discuss the marketing concept/ A concept is the overall idea or structure of something and marketing is how a product is moved through a channel to reach its target consumer. A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target marketin mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group. The crux of
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Case Study 1 Salon Promotions Hair is important to most people across the world and to women in particular. Visits to the hairdresser are motivated by a variety of reasons and some of these motivations can be associated with phases in peoples’ life stages‚ as set out in Table 1. Hair care products have been designed to appeal to different markets and at one end of the spectrum inexpensive shampoos and conditioners can be purchased from supermarkets‚ grocery stores and corner shops‚ on an everyday
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UNDERSTANDING MARKETS AND CONCUMERS BY JIANGWENYAN FACULTY OF BUSINESS‚ ACCOUNTANCY AND MANAGEMENT COURSEWORK COVER SHEET COURSE: _____BAC ________INTAKE: ____May_____________ STUDENT PARTICULARS Name:______Jiangwenyan__________________________ IC / Passport No:________________E22556871___________________________________ Student No:________SCM-025581___________________________________________ Subject: Understanding_markerting and consumers______________________________ Mode of Study:□
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prices and establish an order routine. Straight Buy (Text‚ Pg 182): A routine repurchase that has been made many times before. Buyers probably don’t bother looking for more information or sources. Modify Rebuy (Text‚ Pg 182): Is the in between process where some reviews of the buying situation is done. But not as much as the New-tasking buy. For a company specializing in lightweight bumpers for a pick up truck New-Task buying is important because the price of steel is very volatile and new quotes
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(B) Why do you think HRM is important? Importance of Human Resource Management: An organization cannot build a good team of working professionals without good Human Resources. The key functions of the Human Resources Management (HRM) team include recruiting people‚ training them‚ performance appraisals‚ motivating employees as well as workplace communication‚ workplace safety‚ and much more. The beneficial effects of these functions are discussed here: Recruiting and Training This is one of the
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A Report on the Principles of Marketing Orientation Executive Summary This report aims to outline the principles of Market Orientation and define the way in which a business unit within Experian (SME) applies these principles to its own marketing strategies. Through reviewing existing market orientation research and the dimensions within market orientation‚ customer orientation‚ competitor orientation and interfunctional co-ordination‚ the report will identify whether
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CERTIFICATE This is to certify that the project reported here has been carried out independently by Mr.Ritesh J.Parmar under the guidance of Mrs. Nisha Kurup as a project in certification course of Program in Business Skills related to Retail‚ and is his original and bonafide work. Mr. Manish Amin Mrs.Nisha Kurup (Centre Head of the NIS ACADEMY) (PG PBS Trainer) V.V.Nagar
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The Memory Process Paper The Memory Process Paper Can you imagine what it would be like to have no memories? Memories play an important role in our self-identity and without them we would being living in world that is completely unfamiliar to us. There are two main components to memory and those are short-term memory which has a limited and brief capability to hold and or store information whereas long term memory is virtually limitless in capacity and is more durable. When studying memory
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