National Geographic and CNN: A better look at the world. There is no other more diverse magazine or channel than National Geographic and CNN. For decades National Geographic has captured the world stories and its cultures bringing them to everyone who ever wondered about the world they live in. National Geographic is continuously demonstrating to the people of the world how diverse it really is. When reading or watching National Geographic‚ anyone can now open their mind and expose it
Premium Bosnia and Herzegovina Earth Iraq War
market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented to target these specific
Premium Marketing
The Geographic Grid Ptolemy‚ a Roman mathematician‚ created the geographic grid. This grid is a system of invisible lines that span the globe. The grid has been used for over 2‚000 years as a reference for finding the location of a fixed position on Earth. There are certain components that make up the grid. Meridians run vertically and come together at the north and south poles. The center meridian‚ the Prime Meridian‚ divides the earth into eastern and western hemispheres. Parallels run horizontally
Premium Latitude Earth Pacific Ocean
Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
Premium Marketing Demographics Psychographic
REEBOK Introduction: Reebok is the oldest running shoe company‚ having been started by a cobbler in the UK in the 1890s. Capitalizing on American Paul Fireman’s foresight into the dance craze‚ aerobic craze‚ and later the rise of casual street basketball shoes‚ Reebok quickly became the number-one selling running shoe‚ easily beating and staying ahead of the then near-15-year-old Nike. In 1988‚ Reebok launched its first brand campaign‚ U.B.U. (ie‚ Reebok lets you be you). However‚ it went up against
Premium Athletic shoe Reebok Advertising
Sport Marketing Reebok (A) Case In this case the core issue is Reebok needs to find a way to dramatically shift Reebok from a fashion athletic to a performance athletic brand through sports marketing and investment in high profile athletes‚ teams and leagues. Currently‚ Reebok is positioning themselves on the traditionally stronger consumer groups‚ which are the 25-29 and 18-24 who have the largest disposable income. Although they must start focusing on getting more male athletes to endorse
Premium Marketing Advertising Athletic shoe
Introduction On August 03‚ 2005‚ Adidas-Salomon AG (Adidas)‚ Germany’s largest sporting goods maker announced acquisition of the US-based Reebok International Limited (Reebok) for $3.8 billion. The share prices of both the companies recorded an increase on the day of the announcement of the deal. The share price of Adidas increased by 7.4% from €147.52 on August 02‚ 2005 to €158.45 on August 03‚ 2005 on the Frankfurt stock exchange‚ while Reebok’s share price at the New York Stock Exchange rose
Premium Adidas Reebok Brand
Geographic Luck Why is it that Europeans ended up conquering so much of the world? According to UCLA biologist Jared Diamond‚ some countries grew faster than others because of geographic luck. It sounds like a simple theory‚ but there is a lot more to it. The lucky countries‚ like Spain‚ were lucky enough to have natural resources‚ indigenous plants‚ and animals that could be domesticated. With all of this at their fingertips‚ they were able to stop hunting and gathering and start farming. Farming
Premium Agriculture Indigenous peoples of the Americas United States
Quality of life ties into geographic luck‚ which had a lot to do with the shaping the cultures of Eurasia‚ South America‚ and Africa. Geographic luck might have been benefit or a detriment to the natives who inhabited the land. It largely depends on what geographic hand you are dealt. Factors which go into making up an area’s geographic luck are climate and how the natives dealt with the weather. Moreover‚ the indigenous people of the continents must have a stable food source so they can get their
Premium South America Africa Inca Empire
BENEFITS OF MARKET SEGMENTATION Gautam S Rashingkar Market Segmentation ● Dividing a market into smaller groups of consumers or organisations in which each consumer has a common characteristic such as a need or a want. ● It involves building up or breaking down of potential buyers into groups called market segments. ● By doing so the marketers will have a better understanding of their target audience and thereby make their marketing more effective BASIS OF MARKET SEGMENTATION 1. 2. 3. 4. 5
Premium Marketing Psychographic