THE STRATEGIC MANAGEMENT PAPER (Proposed Format) EXECUTIVE SUMMARY Provide a brief summary or overview of the strategy paper (in two pages at most)‚ stating what the business of the company is‚ the main results of the external and internal analyses‚ results of strategy formulation tools used‚ the key strategic management issues and the recommended strategic and financial objectives (at least for the next five years)‚ and strategies and significant action plans. I. INTRODUCTION Include a short
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I. Background Information A. Case Synopsis An examination of potential sources of growth and risk within the highly competitive telecommunications market in regards to Verizon Communications. We at Verizon are embarking on an aggressive plan to extend fiber-optic lines to homes and businesses to compete with cable companies. Growth in our industry will come from traditional voice service and text messaging‚ mobile picture services‚ broadband Internet services and Internet-ready
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MAPQUEST CASE * Current Situation Actually‚ the company is well positioned in the consumer’s mind and in the market because of its good strategies over the world. This company has evolved because at the beginning it was a company focus in mapping‚ printing and location information businesses‚ but then with the technology evolution they improved and adapted its products to the new market tendencies. * Key Question * How MapQuest could maintain its position in the industry and how
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PART IV ASSURANCE OF LEARNING EXERCISES CHAPTER 1: The Nature of Strategic Management ASSURANCE OF LEARNING EXERCISE 1A: GATHERING STRATEGY INFORMATION PURPOSE: The purpose of this exercise is to get you familiar with strategy terms introduced and defined in Chapter 1. Let’s apply these terms to McDonald’s Corporation (stock symbol = MCD). INSTRUCTIONS: 1. Go to www.mcdonalds.com‚ which is McDonald’s Web site. Click on the word Search. Then type the words Annual Report
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Vission‚ Objective ‚ current mission and proposed mission. 3 - 4 3. Situational analysis; a) The external analysis I. PEST analysis II. Porter 5 forces III. Competitive profile matrix IV. EFE matrix b) The internal analysis I. Financial analysis Income statement Balance sheet Financial ratio II. IFE matrix c) TOWS analysis d) Space Matrix 5 6 7 8 9 - 10 11 - 12 13 14 - 15 16 17 4. Major Issues a) Corporate level b) Business level c) Functional level
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PART I INSTRUCTOR’S RESOURCES Items Included in Part I 1. Philosophy Behind the Strategic Management Course 2. Importance of Strategic Management Cases Cases Included in the Thirteenth Edition of the Textbook 3. McDonald’s Cohesion Case 4. Assurance of Learning Exercises The Assurance of Learning Exercises Included in the Thirteenth Edition 5. Description of the Supplements for the Thirteenth Edition Instructor’s Manual Case Instructor’s Manual PowerPoint Presentations Test
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Introduction Apple Inc. is a company that focuses on development and marketing of personal computers‚ media devices‚ design‚ and portable digital music players. Also‚ the company sells a variety of related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. The company ’s portfolio of offerings comprises Mac computing systems‚ iPods line of portable digital music and video players‚ iPhone handsets and iPad portable multimedia and computing devices
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STRATEGIC MANAGEMENT 6 KEY TERMS IN STRATEGIC MANAGEMENT 8 BENEFITS OF STRATEGIC MANAGEMENT 13 COMPREHENSIVE STRATEGIC MODEL 16 Characteristics of Vision & Mission Statement 18 EXTERNAL ASSESSMENT 23 INDUSTRY ANALYSIS 26 INTERNAL FACTOR EVALUATION (IFE) MATRIX 30 FUNCTIONS OF MANAGEMENT: 37 TYPES OF STRATEGIES 44 INTEGRATION STRATEGIES: 47 HORIZONTAL INTEGRATION 50 MICHAEL PORTER’S GENERIC STRATEGIES 51 INTENSIVE STRATEGIES 55 DIVERSIFICATION STRATEGIES 57 DEFENSIVE STRATEGIES 59 INTRODUCTION
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CHAPTER 9 Strategy Review‚ Evaluation and Control True/False The Nature of Strategy Evaluation 1. Most strategists believe that an organization’s well being depends on evaluation of the strategic-management process. Ans: T Page: 337 2. Adequate‚ timely feedback is important to effective strategy evaluation. Ans: T Page: 337 3. Too much emphasis on evaluating strategies may be expensive and counterproductive. Ans: T Page: 337 4. Strategy evaluation should have a long-run focus and avoid
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HISTORY In 1975‚ Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao.. THE ORGANIZATION Jollibee Foods Corporation is the parent company of Jollibee‚ a fast-food restaurant chain based in the Philippines. ORGANIZATIONAL STRUCTURE JOLLIBEE LA UNION 3 Bryan G. Heruela RM (Restaurant Manager) or TQA (Total Quality Assurance) Joan Decena ARM 1 (Assistant Restaurant Manager 1) or PQM (Production Quality Manager) Vince Laraya ARM 2 (Assistant Restaurant
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