SWOT & PEST analysis Strengths • UK’s largest full service scheduled airline – this makes it a popular company with customers which brings in more business which will then bring in more money for the company. • Caribbean routes are new and selling well – as they are selling well‚ the sales will be up on the flights which will bring in more money and more popularity with the customers which will then mean more and more people will use the company rather than their rivals which will then bring in
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Nike vs. Reebok Questions 1. "The success of Nike was strictly fortuitous and had little to do with great decision making." Evaluate this statement. The important part of the success was due to the far-sight of Nike’s management team. Nike’s CEO‚ who was a marathoner and knew what runners wanted for their shoes‚ had made a very basic strategy work; "make the products that fit their consumers’ needs". Examples of great decision making are: Diversifying products (into sports wears and others)
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be difficult for Morrisons to catch up. Apart from that‚ strong competition from heavy discounters as Lidl and Aldi wins over Morrisons’ customers by causing fall of its market share. PEST Analysis In order to see macro-environment of supermarket industry of UK‚ PEST analysis is presented below. PEST analysis discusses about external factors that effect on industry and its players. It is essential to know cause-and-effect of political‚ economic‚ social‚ and technological factors since choice
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Final Project KFC (Kentucky Fried Chicken) Submitted To: Muhammad Asim Awaan Developed By: Madiha khalid Hijab Ashraf Rizwan Khalil Sami Ullah (07108118) (07108124) (07108125) (07108140) BBA Fall – 2007 Section “B” Date of Submission: 15 – 06 – 2011 Final Project KFC (Kentucky Fried Chicken) 1. Final Project KFC (Kentucky Fried Chicken) Dedication “We dedicate our project to AL-Mighty ALLAH without whose guidance we were unable to do so and also to our parents who support and helped
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PEST ANALYSIS Political- Hong Kong is politically stable‚ there would rarely be any political factors that will interrupt and slow down the company’s growth. Hong Kong doesn’t have goods and services tax so this allows McDonalds to have lower expenses and they can maximize their profit. The international operations of Mcdonald’s are highly influenced by the individual state policies enforced by each government. Economic- The economic collapse has caused Hong Kong to enter the recession stage in
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Swot analysis NIKE 1. Strenghts: -Low manufacturing cost since the manufacturing chain comes from south Asia were labor costs are low. -Since Nike does not own the physical factories‚ production can be switch to another location if necessary. -Nike wass worth 15 billion in 2011. They have a strong position in the shoe market. For example their gem ’’Just do it" has been recognized worldwide. - High return on equity up to 24.5 % in 1993. Although the return on equity was 21.41 %‚ it still
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----------------------------------- Lopito Jan 25‚ 2008 Addidas- You are consultant of the company. PEST/SWOT etc ----------------------------------- Introduction Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler‚ who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer‚ to recognize Adidas is three parallel stripes of the
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PEST ANALYSIS A PEST (Political‚ Economic‚ Social and Technological) analysis is a major part of the environmental scanning section of strategic management and it is used by companies during market research and strategic analysis. Using a PEST analysis helps a business to understand various macro environmental factors that they need to take into consideration when determining the decline or growth of a particular market. What does
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China has an average growth rate of 10% per year‚ which indicates that it is the fastest growing major economy. In this context‚ we are going to analyze the political‚ economical‚ socio-cultural and technological issues of Amazon‚ which is called PEST analysis. It’s a simple business measurement tool but important and widely used that helps understanding the market growth. Political point of view Amazon arrived in China in 2004. Implementing itself in China was not a simple task to do. Even if the
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MKT 204 Principle of Marketing 2 Individual Assignment Fast food industry Swot Analysis Name: Ting Ze Kai ID: I11008551 Section: 5K1 Lecturer: Mr CHEAH SIN CHYE Table of Contents Company Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond
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