Introduction On August 03‚ 2005‚ Adidas-Salomon AG (Adidas)‚ Germany’s largest sporting goods maker announced acquisition of the US-based Reebok International Limited (Reebok) for $3.8 billion. The share prices of both the companies recorded an increase on the day of the announcement of the deal. The share price of Adidas increased by 7.4% from €147.52 on August 02‚ 2005 to €158.45 on August 03‚ 2005 on the Frankfurt stock exchange‚ while Reebok’s share price at the New York Stock Exchange rose
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I. CURRENT SITUATION 3 A. CURRENT PERFORMANCE 3 B. STRATEGIC POSTURE 3 1. Mission & Objectives 3 2. Strategies 4 3. Policies 4 4. Summary 4 II. CORPORATE GOVERNANCE 4 A. BOARD OF DIRECTORS 4 B. TOP MANAGEMENT 5 III. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (SWOT) 6 A. SOCIETAL ENVIRONMENT 6 1. Economic 6 2. Technological 6 3. Political-legal 6 4. Sociocultural 7 B. TASK ENVIRONMENT 7 1. Threat of new entrants 7 2. Bargaining power of buyers 7 3. Threat of substitute of products
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Strategic Audit of a Corporation; An Analysis of Wal-Mart MBA 685 Written by: Michelle Ujene 1. Current Situation 1.1 Current Performance: Wal-Mart Stores Incorporated‚ or Wal-Mart as popularly known‚ is a publicly traded company. The company has continued to increase its sales income over the period of existence since 1962. Recent financial records revealed that net sales increased from $418.9Billion recorded in 2011 fiscal year to $443. 9 Billion in 2012 fiscal year‚ representing
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Case Study On Best Buy Inc. Strategic Management MGT 403 Section A Case Study on Best Buy Inc. Prepared By: Group Members: Name ID Aishwarya Roy 12102135 Saeed Shahriar Shaon 12102149 Lucky Akter 12102147 Kawsar Ahmed 12102159 Prepared For: Tanvir H. Dewan Coordinator‚ CBA IUBAT – International University of Business Agriculture and Technology 1.1 Current Situation Best Buy Co.‚ Inc. is an American multinational consumer electronics corporation headquartered in Richfield‚ Minnesota‚ a
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* Reebok went to pursue three multiproduct umbrella campaigns a. Television advertising during the 1988 Summer Olympics b. Television and print advertising with the tagline “Reeboks Let U.B.U.” c. Print advertising to introduce Reebok’s new performance feature‚ the Energy Return System * Didn’t know how involved it should be with Human Rights Now! World concert tour with Amnesty International * A lot of growth from 1982 and 1987‚ which resulted from… a. Broadening of existing
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foundation. Nike should promote more campaigns to stop hunger and poverty. 4. Threats - Strong competition from Adidas‚ Reebok and Puma. - Accusations of poor work conditions. - The increase of counterfeit products in overseas markets. Reebok Swot Analysis. 1. Strengths -Low manufacturing cost since the manufacturing chain comes from Asia were labor costs are low. -Since Reebok does not own the physical factories‚ production can be switch to another location if needed. - High return on equity
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Strategic audit 1. Current Situation A. Current Performance The Home Depot Inc. performed quite well in the past few years from 2000- 2005. Firstly‚ It opened more than 900 stores until 2005 and their sales doubled during that period as well. Secondly‚ The Earnings per share growth at least 20% in each of the year from 2000 till 2005. Thirdly‚ it accounts 10% market share of the US home appliances market by the end of 2005. This growth is outstanding because The Home Depot was just an inconspicuous
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Challenges to Corporate Social Responsibilities Company: Reebok International Ltd. Student Name: Jedy Wang Student #: 250476511 Teacher Assistant: Mike Dove Due Date: 11/14/2008 Executive Summary The 20th century illustrated a dispersing trend of capitalism as the end of the Cold War illustrated evident economic prosperity in Western countries. Consequently‚ many former Communist countries implemented economic reforms due to the perception that capitalism was the economic ideology
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R “Reebok” case questions 1. How could viral marketing be used to complement or replace traditional media in this case? In this case‚ Reebok created “buzz” to attract the potential customers since its markets changed and its target consumers moved their attention away from the traditional media. Therefore‚ Reebok moved its advertising resource away from magazines and newspapers to online and mobile platform. Moreover‚ Reebok also advertised at sporting events‚ such as in NBA basketball
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2011/2012 Adidas and Reebok Merger Abstract The purpose of this paper is to analyze Adidas acquisition of Reebok and its external and internal consequences that represented an important shock that affected the dynamics and the mechanisms of the sporting industry. On August 2005 ‚ Adidas-Salomon AG (Adidas) announced the intention to acquire Reebok International Limited (Reebok) for $ 3.8 billion. The goal of this merger was to facilitate the Adidas Group’s strategic intent in the global athletic
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