ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help it return to
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strategy? Anticipating sustainability for generic pharmaceutical industry Journal of Medical Marketing 2014‚ Vol. 14(2–3) 81–90 ! The Author(s) 2014 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1745790414556563 mmj.sagepub.com Fereshteh Barei1 and Claude Le Pen2 Abstract The repercussions of product innovation crisis in big pharma drive the generic pharmaceutical industry to lower its dependence on original pharmaceutical industry. Moreover‚ an important change is happening
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Discuss issues associated with pharmaceutical transnational corporations regarding research‚ production and distribution of drugs. (15 marks) An example of an issue with pharmaceutical drug corporations is the ethics associated with researching the drugs. For example‚ Pfizer caused an international scandal when they illegally tested a drug to cure meningitis in Nigeria. 11 children died due to not enough research into the effects of the drug on children. This is an ethical issue‚ as if Pfizer
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HIGH THROUGHPUT SCREENING Released On 19th September 2015 High Throughput Screening (HTS) Market research report emphasizes on both the technology and product segments of HTS in biotechnology and pharmaceutical application areas. The major technologies analyzed include Ultra High Throughput Screening‚ High Content Screening‚ Bioinformatics and Microfluidics/Lab-On-a-Chip; and the major product segments encompass HTS Services and HTS Tools. The global markets for Novel High Throughput Screening
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INTERNATIONAL JOURNAL OF COMPREHENSIVE PHARMACY DEVELOPMENT AND VALIDATION OF A RP-HPLC METHOD FOR THE DETERMINATION OF CHLORPHENIRAMINE MALEATE AND PHENYLEPHRINE IN PHARMACEUTICAL DOSAGE FORM Mukesh Maithani*‚ Richa Raturi‚ Vertika Gautam‚ Dharmendra Kumar‚ Amrendra Kumar Chaudhary‚ Anand Gaurav and Ranjit Singh School of Pharmaceutical Sciences‚ Shobhit University‚ NH-58‚ Modipuram‚ Meerut‚ Uttar Pradesh (250 110)‚ India. Received: 6 November 2010; Revised: 29 November 2010; Accepted: 9 December
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Training Schedule for In plant Training It was magnificence 22 (From 24 Sep to 22 oct 2011) days training period in The IBN Sina pharmaceutical Industry Ltd. |Sl No. |Section |Date |Duration (Day) | |01 |Liquid |24‚25 Sep-2011 |2 | |02 |Tablet
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PROFITABILITY OF LISTED PHARMACEUTICAL COMPANIES IN BANGLADESH: AN INTER & INTRA COMPARISON OF AMBEE & IBN SINA COMPANIES LTD NIMALATHASAN‚ B* Abstract: The pharmaceutical market of Bangladesh very much dynamic and competitive and is comparable to those of developed countries. It is a matter of great pleasure that this sector successfully fulfils major portion of local demand of pharmaceutical products and at the same time it is moving forward to explore the international market for chemicals
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Discuss the representations of the various ‘other’ women in the novel: Mrs Reed‚ Miss Temple‚ Céline Varens‚ Blanche Ingram and‚ to a lesser extent‚ Bertha Mason. What does Jane learn from these women? Which are positive role models? Which are negative? Throughout the novel‚ there are female characters who are either positive or negative role models to Jane. Due to the novel being about Jane’s personal development‚ the portrayals of the role models are such as to highlight how they influence Jane’s
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to chemists as acetylsalicylic acid. To everyone else it is known as aspirin. It turned Bayer‚ the dye-maker Hoffmann worked for‚ into the world’s first modern drug company." Geoffrey Carr‚ The Alchemists‚ The Economist - Feb 19th 1998 Today’s Pharmaceutical Industry is characterized by several important factors that influence the business environment in which each company operates: ·Severe competition from capitally strong competitors ·Strict government regulations ·Long approval wait time ·Technology
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Question 1 Pharmaceutical Society of Great Britain v Boots Cash Chemist is an English contract law decision on the nature of an offer. The Court held that display of the goods is not an offer but is an invitation to treat. An invitation to treat is an invitation to the other party to make an offer‚ to make enquiries or to negotiate. It is a preliminary act in the negotiation process and is not an offer in the strict legal sense. The person who making the invitation is not an offeror. The fact
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