Nikon Marketing Plan May 2013 Introduction Nikon Inc. is involved in a broad spectrum of businesses centered around specializations in imaging products‚ precision equipment‚ and instruments. Nikon’s efforts to provide the kind of products and technologies that will exceed its customers’ expectations are already achieving impressive results. Nikon is perhaps most well known for its reputation as a world leader in imaging products‚ and its technologies continue to play a significant
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Opportunities * Acquisitions * Asset leverage * Financial markets (raise money through debt‚ etc) * Emerging markets and expansion abroad * Innovation * Online * Product and services expansion * Takeovers Threats * Competition * Cheaper technology * Economic slowdown * External changes (government‚ politics‚ taxes‚ etc) * Exchange rate fluctuations * Lower cost competitors or imports * Maturing categories‚ products‚ or services * Price wars * Product substitution -------------------------------
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There are many new inventions in today’s society. Some people do not like some new inventions because they may make people’s lives more troublesome. However‚ inventions‚ such as smart phones‚ are very useful. Some features that make smart phones useful are the internet‚ the GPS‚ and the camera they have built in. They are not just simply phones that make calls any more. They can do so much more than that. The internet on smartphones are very useful. Every year the internet gets better and better
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Question 1a - Digital Technology Technology you used: - Adobe Creative Suite (Photoshop‚ Premiere‚) - Microsoft Powerpoint / Word - Blogger.com - Youtube.com - Soundcloud.com - Slideshare.com - Prezi.com - Digital camera – Samsung Compact at AS DSLR D1100R Canon at A2 - Digital camcorder – Used Flip HD and HD video on Canon. - Internet (for research) ¬¬ What were the technical pros and cons of the hardware/software? In what ways did the technology constrain
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Executive Summary The Eastman Kodak company‚ founded in 1880 by George Eastman‚ has been one of the premier photography firms to ever arise. Kodak has driven innovation for over 130 years in the photography field and‚ indeed‚ imaging in general. This report delves into the circumstances and strategies leading to Kodak’s slow demise by answering a variety of questions relating their position to digital imaging and with VRIO‚ SWOT‚ Strategy Canvas‚ and Porter’s Five Forces analyses. Questions
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Kodak and Fujifilm The film industry has undergone several changes over the years. Kodak was the pioneer in the industry dominating the United States market as well as many other parts of the world. Kodak specialized in the photographic film and camera market which enabled it to rapidly expand its operations. However‚ technological changes in the industry saw a shift from the film to digital photography. Kodak was slow in responding to the market which led to its loss of market share to Fujifilm
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Although their primary industry is the Photographic & Optical Equipment/Supplies Manufacturing they also apart of many others including The Manufacturing sector‚ Machinery Manufacturing‚ Semiconductor Equipment manufacturing‚ Control‚ Electromedical‚ measuring & navigational Instruments manufacturing‚ and Electromedical‚ Electrotherapeutic & X-Ray Apparatus Manufacturing. In 2015 67% of their sales went to imaging products‚ 19% of their sales went to precision equipment‚ 8% of their sales went to
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The Demise Of Kodak September 28‚ 2014 The demise of Kodak Many things change with the change in time and technology. Kodak is one of those companies who showed a great path in the field of photography. Kodak played an important role with lots of advertising campaigns aimed at establishing the need to preserve significant occasions such as family events and vacations
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Bullet Point Summary of Kodak and the Digital Revolution (A) Case Study Critical Issues surrounding Kodak include the following: Kodak’s business was based on the famous ‘razor-blade’ model where they would sell cameras cheaply and make huge profit margins on the consumables‚ the films. This model so deeply rooted in Kodak’s company culture that it didn’t see itself as something else than a film-making company‚ Kodak was still in the film business and not in the imaging business. Kodak’s critical
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Learning to See as a Photographer It is not at all uncommon to hear photographers talk about “seeing” a photograph. This can be somewhat confusing to those who are on the outside looking in and are not familiar with the concept. Sure‚ we physically use our eyes to see an object or a person or a landscape but that’s not exactly what we’re talking about here. A photographer’s sense of sight goes well beyond looking with their eyes. Often times‚ a photographer will observe a scene and see not what
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