BOOK REVIEW The book‚ Blue Ocean Strategy -How to create Uncontested Market Space and Make competition Irrelevant ‚ authored by W. Chan Kim and Renne Mauborgne is the best seller of its time. It is a widely accepted book for strategy professionals. The title indicates the theme of the book .This book promises to achieve the uncontested market space and make competition irrelevant by making the use of Blue ocean strategy. The book argues that companies in existence today should not try to beat
Premium Strategic management Blue Ocean Strategy
FORUM: General Assembly ISSUE: The Syrian refugee crisis MAIN SUBMITTED BY: The Russian Federation The General Assembly‚ _Acknowledging_ the fact that the civil war in Syria is affecting the neighboring countries‚ _Recognizing_ the efforts of Lebanon‚ Jordan‚ Turkey‚ Iraq‚ Egypt‚ Saudi Arabia and other countries receiving over 2 million refugees‚ _Fully Alarmed by_ the fact that the civil war has been spread to Lebanon and could further be spread‚ _Fully Aware_ by the fact that many countries
Premium Refugee
The Syrian Refugee Crisis When a civil war in Syria broke out in 2011‚ Syrian citizens have been in peril. The complicated war has lead to economic collapse and civilian casualties. Millions are now fleeing the country in hopes of a better life. Looking at information and what is at stake‚ the notions of the world powers toward Syria is not enough and limiting the amount of refugees into the country just on false accusations on the refugees. Many fear of a Muslim dominance‚ an increase of terrorist
Premium United Arab Emirates United States World War II
Based on its understanding of customer‚ a company develops its marketing mix. Marketing creation of customer interest and retention of customers if this can be done at a profit. H&M spends a hefty 4 percent of revenue on marketing as valuable investment. At current sale level‚ the chain is the largest apparel retailer in Europe. H&M is not just a store chain; it is a money-making machine. The marketing orientation vs production orientation Marketing orientation companies focus on customer needs
Premium Marketing
Three main strategic goals for H&M for the next five years would be linked with profitability‚ competition and technological leadership. H&M has reported a rise in sales and profits and sales for the three months to 31st of August. Net profit for the third quarter of 2009 rose 4.1% to 3.46bn Swedish crowns from 3.33bn crowns last year. Sales‚ excluding sales tax‚ increased by 13% to 23.6bn crowns. So first LTO is to maintain financial stability H&M has achieved. H&M plans to increase sales revenues
Premium Marketing Profit Costs
Conduct a value chain analysis to assess H&M’s capabilities and derive its core competencies. (35%) Question 3. Based on these competencies identify the generic competitive strategy which H&M is pursuing. (10%) Question 4. It is suggested in the case study that the fashion industry is full of companies that have confidently expanded into international markets but later have been forced to retreat. Analyze the international strategy choice being pursued by H&M and assess the extent to which
Premium Strategic management
Tangibles (Physical appearance) At the first glance‚ H&M has a simple and clear design. (Appendix A) In the shop‚ different products are classified into different categories and there are clear directional signs which are easy for customers to find out what they need. (Appendix B) Also‚ the price tags are explicit and detailed for customers to understand. (Appendix C) Besides‚ the fitting rooms are located next to the cashiers which bring convenience to customers allowing them to pay right away
Premium Reliability Vermiform appendix Human physical appearance
1. About H&M (1) H&M history -H & M Hennes & Mauritz AB comprises five different independent brands – H&M‚ COS‚ Monki‚ Weekday and Cheap Monday. The H&M Group has a total of approximately 2‚700 stores all over the world. -From a single womenswear store in 1947 to a global company offering fashion for the whole family and their home‚ under the brand names of H&M‚ COS‚ Monki‚ Weekday‚ Cheap Monday and H&M Home. -2012 H&M plans to open in Bulgaria‚ Latvia‚ Malaysia‚ and Mexico and via franchise
Premium Clothing Fashion Customer
Mauritz (H&M) is a fast-fashion global leader in the fashion industry. Hence‚ to have a holistic sustainable development point of view‚ we will examine and address the Marco-environment by looking at PESTEL analysis framework. The competitive forces within the fashion industry will also be revealed throughout the Porter Five Forces Model. PESTEL ANALYSIS Case Evidence Positive (Opportunities) Neutral Negative (Threats) POLITICAL factors: Critical observation faced from the public on H&M’s overseas
Premium Strategic management
Blue is the favorite color of all people. It’s nature’s color for water and sky‚ but is rarely found in fruits and vegetables. Today‚ blue is embraced as the color of heaven and authority‚ denim jeans and corporate logos. It is cold‚ wet‚ and slow as compared to red’s warmth‚ fire‚ and intensity. Blue has more complex and contradictory meanings than any other color. These can be easily explained by pinpointing by the specific shade of blue. Bright blue: cleanliness‚ strength‚ dependability
Premium Light Fauvism Color