16 Case Studies CASE 2 RAY-BAN SUNGLASSES: SELECTING THE TARGET AUDIENCE AND THE COMMUNICATION OBJECTIVES Objectives The case has been prepared to help you to appreciate the following: • What is an agency brief and what are its various components • To profile the market Segments and select the most attractive by carefully analysing the interpreting consumer data • Selection of communication objectives and development of a communication strategy to achieve a desired response. Structure
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alcohol and smoking Definition: Alcohol misuse and smoking are major public health problems‚ placing a heavy burden on society‚ and affecting a large number of individuals of all ages. Contrary to what many people believe‚ alcohol‚ as one of the many health problems‚ is not a stimulant. It is a depressant. This is why drinking too much often leads to impaired judgment‚ slurring of the speech‚ a tendency to violent behavior and loss of short-term memory. Similar to alcohol is smoking. Smoking is the
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Smoking and Its Effect on Society Matthew Naboka Clinton Community College Smoking and Its Effect on Society Many people believe that they are in control of their own lives. They believe that their lives are based upon choices they make as individuals. For me on the other hand it is different. I have given my choice away. Throughout my entire life I have been waiting to attain a feeling of independence and a sense of power over my decisions. However‚ over the past
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Fallacies of the Assault Weapons Ban Abstract Violent crime is a growing problem in our country. Politicians are always looking for new laws to impose on their people in order to combat the problem. Unfortunately‚ some of these laws are written by individuals who do not possess a thorough knowledge of the topic they are attempting to regulate. One example of these laws is the Federal Assault Weapons Ban that was in place from 1994-2004. This law made it illegal to produce or purchase a firearm
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The Effects of Smoking Cigarettes to the Health of a Person Research Question: Why do people smoke cigarettes? What should be the possible effects of smoking cigarettes? Reasons why people smoke cigarettes: * The desire to look cool * Peer pressure * Rebellion * Poor coping skills * Social habit became addiction * Being around people who smoke Why People Continue Smoking Addictions that began in teenage years or early adulthood can continue long after or even
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preventable cause of disease and deaths in the United States." Smoking is among the top preventable risk factors of heart disease amongst many other health problems. Coronary heart disease and strokes are the primary types of cardiovascular disease caused by smoking. They rank as the first and third leading causes of death in the United States. More than 61 million Americans suffer from some form of cardiovascular disease. Smoking increases your risk for high blood pressure‚ coronary heart disease
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Hi‚ the topic that I have chosen for my speech is “that smoking causes death” well that’s a pretty boring topic right .I’m going to be talking about the main effects‚ how many people die each year things like that. So do you want to die before reaching the age of 30? 1. Smoking has a massive effect on health; smoking causes around 5000 deaths in New Zealand each year. 1.3 billion people smoke around the world. Smoking causes 1 in 4 cancer deaths in New Zealand including cancers in the lung‚
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Smoking During Pregnancy Pregnancy is one of the most miraculous‚ exciting‚ and scariest times in a woman’s life. It is a time to grow and bond with a child growing inside her‚ but what some women do not know is that choices she makes while pregnant can affect her unborn baby in negative ways. Teratogens which are “any environmental agent that causes damage during the prenatal period” (Berk 65) are a frightening reality that every new mother needs to be aware of. Teratogens include drinking
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Smoking In Public Places Smoking has spread all over the world‚ and this habit is not only with adults‚ but also with teenage. When this habit spreads to public places‚ it would cause a lot of problems. Some people think it is okay to smoke in public places. However‚ I think that government should prevent smoking in public places for three main reasons. The first reason is that smoking in public places will be very dangerous for the people around the smoker‚ which is called second
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HOULD THERE BE A BAN IN A FASHION SHOW Fashion TV should be banned as it goes not provides any sensible to young or even people.People see fashion tv just to see girls with less or no clothes.They are notinterested in the design of clothes‚name.Please use code **** to ban content on your TV. If there are 18% children‚then there are (please minus 18)% adults. And I know how the 18% came‚ if you arestill using head for Sex - then you’ll.The ban on fashion TV or any other show such as Z Trendz which
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