dictionary of American English‚ ’Design’ as a noun informally refers to a plan for the construction of an object (as in architectural blueprint‚ circuit diagrams and sewing patterns) while “to design” (verb) refers to making this plan. And as per the same dictionary‚ advertising is an example of a vital design discipline known as ’Communication Design’. But even the lexicographers would agree that design doesn’t have any specific definition. It would be safe to say that design is the language that communication
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PARAMETRIC DESIGN – A NEW PARADIGM IN ARCHITECTURE K. KAVI SUMI‚ email: kavisumi@rocketmail.com‚ kavisumi06@gmail.com ABSTRACT Contemporary avant-garde architecture is addressing the demand for an increased level of expressed complexity by means of retooling its method on the basis of parametric design. The ground of parametric design is the generation of geometry from the definition of a family of initial parameters and the design of formal relations they keep with each other. The benefit
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marketers‚ feel that the image of a particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product. Take a position and justify: Whether channel images do not really affect the brand images of the products they sell versus channel images must be consistent with the brand image
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Design and Technology Assessment 1 ----Major Design Proposal Weiyao(Tony)Song Page 1 Content Title Page-----------------------------------------------Page 1 Content--------------------------------------------------Page 2 Analysis Possible Project--------------------------- Page 3 Identification of need to develop MDP--------- Page 4 Action‚ Time& Finance plan------------------------Page 5 Design
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DESIGN – RESEARCH TASK “The Bauhaus was one of the first colleges of design. It came into being from the merger of the Weimar Academy of Arts and the Weimar School of Arts and Crafts” (Unknown author‚ www.google web page source withheld) The word ‘Bauhaus’ literally means ‘house of construction’ in German. The Bauhaus School was founded by Walter Gropius. Its original building was in Weimar‚ Germany where it started in 1919. He is the main reason for all its influences and the great impact
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understand by the term market planning and its role in marketing of good and services? (b) Discuss the various elements of marketing mix both in case of product and services and their complementary role in effectively marketing the firms offerings. 2. (a) What is STP strategy? The success of product/service largely depends on the effectiveness of proper segmentation by the marketer. Justify by taking two examples of your choice. (b) What is Marketing Research
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your product‚ identify the proper target market and positioning the product to create maximum profits. The most important of STP marketing is determining exactly what benefits your product offers and who will benefit most from using it. STP is important for marketer to create a competitive advantage and marketing plan designed specifically for the customers who will be most likely to buy the product. The STP process allows marketer to identify the correct segment to market the product and
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Database Design Ryan K. Stephens Ronald R. Plew 800 East 96th St.‚ Indianapolis‚ Indiana‚ 46240 USA Database Design ASSOCIATE PUBLISHER Copyright 2001 by Sams Publishing EXECUTIVE EDITOR Bradley L. Jones All rights reserved. No part of this book shall be reproduced‚ stored in a retrieval system‚ or transmitted by any means‚ electronic‚ mechanical‚ photocopying‚ recording‚ or otherwise‚ without written permission from the publisher. No patent liability is assumed with respect
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Product Differentiation Definition: Development or incorporation of attributes (such as benefits‚ price‚ quality‚ styling‚ service‚ etc.) that a product’s intended customers perceive to be different and desirable. Advertising and promotion of a product is based on its differentiating characteristics. Source: http://www.businessdictionary.com/definition/product-differentiation.html Today‚ the market is crowded with similar brands‚ clamoring for the attention of customers. In order for their
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CLASSIFICATIONS OF PRODUCT INTRODUCTION: The influx of wide ranges of consumable into the Nigerian market has provided a corresponding wide range of choice to the consumers. The competitive nature of the market place has therefore become a significant factor that producers can only ignore to their own peril. The purchasing power of the consumers is also affected by the economy of the Nation. It is as a result of the se factors that manufacturers must of necessity
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