Case Study: Hotel Continental Prepared by: William Andrew G. Bulaqueña Ricci A. Tilos Nympha Marie R. Rubin Sheila Mae N. Chua Tristram A. Gamo John Paul T. Antiquiera Safie Jane M. Ayco MGT 12-G Prepared for: Asst. Prof. Dina Wong – Remoto HOTEL CONTINENTAL In July 1989‚ Mr. Oscar Mendoza‚ owner of Triumph Tours read in the newspapers an advertisement for the leasing of Hotel Continental’s facilities. During the last six months‚ Oscar Mendoza has been seriously thinking about
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3.1 Financial Projection The five-year financial projection for Maxi Hotel under management by MI is presented in appendix F. Maxi hotel is scheduled to open in 2018 after completing construction and necessary business registration and application. Before a new Marriott property opens in 2021 (STR Global‚ 2016)‚ the occupancy is estimated to grow 10% yearly but will experience a slowdown to 5% in 2022 due to increased room capacity along the riverside. At the same time‚ ADR is expected to increase
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ROSEWOOD HOTELS AND RESORTS CASE Strategic issues and problems: The following report will describe and analyze the case of a private hotel management company called “Rosewood Hotels and Resorts”. Rosewood hotels have 12 distinctive hotels worldwide with a strong brand image that makes each property unique. The dilemma found in this case is whether to keep the current individual branding strategy or create a corporate branding strategy‚ without undercutting the distinctiveness of each hotel. To do
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A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation‚ in times past‚ consisting only of a room with a bed‚ a cupboard‚ a small table and a washstand has largely been replaced by rooms with modern facilities‚ including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone‚ an alarm clock‚ a television‚ a safe‚ a mini-barwith snack foods and drinks‚ and facilities for
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From the description of the case study‚ it seems that the reason lead the Portman Hotel to this terrible situation was that their HR policies were inconsistent with its strategies. The Portman Hotel’s philosophy is that if they want their customers treated better‚ they must treat each other better. They also think the Portman Hotel is a place where they can make their employees feel satisfied with their jobs. Their jobs will be fun and they will fulfill their expectations. The employees will have
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The Address Hotel is a luxurious Hotel that is in the midst of the Burj Khalifa Development Area in Dubai. The five-star hotel attracts customers and tourists who want to enjoy the luxuries of Dubai and be enriched with its astounding location. The hospitality industry in Dubai is highly competitive‚ as Dubai has become the center of tourism across the world and thus‚ accommodation services are the most common services offered in this sector. Competitors focus on offering the best experiences to
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Case Notes- Rosewood Hotels and Resorts Article Summary The marketing and management teams for Rosewood hotels have been faced with a branding issue. The leaders with Rosewood have realized that their brand‚ “Rosewood” has failed to make a true name for itself in the luxury hotel industry. They feel that in order to boost customer awareness they should attach the Rosewood name to each hotel. Rosewood felt that there was a major disconnect between the 12 hotels they have all over the world. Customers
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d HotelJonathan Eisler Case Analysis Rosewood Hotels and Resorts Rosewood Hotels and Resorts (Rosewood) is an organization that owns and manages a number of boutique and high end properties. However‚ each location is not tied to the Rosewood name in any way and is currently perceived and marketed as not being part of a “chain” but closely tied with its locale. Now‚ senior management is considering a new branding strategy that would link all current and future properties to the Rosewood name
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travel agencies Global Premium Hotels Ltd (Economy to Mid-Tier Hotels A.K.A Budget Hotels) Threats Faced by Global Premium Hotels Ltd Demographic Segments Sociocultural Political/Legal Technological Economic Porter’s Five Force Model of Industry Competition Threat of New Entrants The threat of new entrants into the hotel industry is generally low‚ due to high barriers to entry. However‚ comparing budget and boutique hotels‚ the threat of new entrants is significantly
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Obesity on Guam by Matthew Pojas Obesity is defined as being overweight because of an excess amount of body fat. Obesity has been a major social problem on the island of Guam for many years. Statistical data and previous situations have shown that this statement is a fact. The statistics‚ causes‚ and contributing factors of obesity will be further explained throughout the rest of this essay. According to studies done by the CDC‚ the problem with Guam’s people is that they have unhealthy diets
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