has two parts. Part A: seven short-answer questions worth a total of 35 marks Part B: two case analyses worth a total of 65 marks Part A: Short-Answer Questions (35 marks total) 1. What are the major similarities and differences between the Google and Yahoo business models? Similarities between the business models of Google and Yahoo are that they are both Internet and computer software companies‚ they both have maps capabilities‚ searching abilities‚ instant messaging‚ finance portals‚ they are
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Enron Scandal In 1985‚ Enron was formed by Kenneth Lay after the merging of Houston Natural Gas and InterNorth. In the 1990s‚ Lay helped to initiate the selling of electricity at market prices. Markets made it easier for Enron to sell energy at higher prices‚ which caused the company to get richer. Enron was the largest merchant of natural gas in 1992. In November 1999‚ the creation of EnronOnline enabled Enron to develop‚ negotiate and manage its trading business. By 2001‚ Enron became a
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The Enron Collapse By: Jeff Porter Kevin Clark Jared Sabelhaus February 18‚ 2005 Introduction Companies have mission statements that often read like inspirational leaflets. Enron’s mission was at first to be the world’s greatest energy company then later revised in early 2001 to be the “world’s greatest company”. In the late 1990’s‚ Enron seemed to have accomplished their mission accumulating vast amounts of assets‚ had the intellectually elite at the helm‚ a political climate in their
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1 – Explain the LinkedIn Business Model LinkedIn follows a platform model; multiple parties perform transactions across the linkedin.com site. The three-sided market is made up of (1) Companies (recruiters‚ HR‚ employment agencies) (2) Advertisers and (3) Job Placement (job seekers‚ professional groups). LinkedIn’s model exemplifies a virtuous cycle feedback loop as its user base grows. It attracted users by providing free (subsidized) tool to individual users (not recruiters or advertisers)
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Enron’s collapse was the result of unethical practices; alas‚ such practices had a long‚ ignominious presence. The Enron story begins with CEO Kenneth Lay‚ who in 1986 combined his Houston Natural Gas company with several other entities. Until 1996‚ Enron primarily sold natural gas. Yet‚ in a sign of trouble to come‚ in 1987 Lay overlooked evidence of financial misdeeds in the company’s Valhalla‚ NY unit as executives Louis Bourget and Thomas Mastroeni greatly inflated profits while embezzling
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has seen a massive increase in the long distance purchases made by consumers‚ as geographical barriers is no longer as important as they were. Protection is needed for those businesses who conduct business in ways other than in person. A type of industrial property protection can basically be called patents. This type of protection is used to stimulate the innovation and design of new technology. It basically protects the investments made to develop new technology. Patent protection is usually given
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1. What did Arthur Andersen contribute to the Enron disaster? Arthur Andersen (AA) contributed to the Enron disaster when AA consulting became its own separate entity‚ named Accenture. Revenues from consulting services surpassed revenue from auditing services. A natural competitiveness grew between the two rivals and this is where the problems began to start. Management held maximinizing revenues as their primary focus of success and promotions/bonuses were based on this factor. The CEO of AA‚ Joe
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Profit maximisation has been one of the main aims of the firms. The generally accepted view is the long run will wish to maximize profit. Marginal Cost and Marginal Revenue can be used to find the profit maximising level of output. Marginal cost is the addition to total cost of one extra unit of output. Marginal revenue is the increase in total revenue resulting from an extra unit of sales. Economic theory predicts that profits will be maximised at the output level where marginal cost equals maginal
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Business Decision Models ____________________________________________________________ ________________________ Question 1 (10 marks) Sandra Enright of Techtronics Inc.‚ an electronics supply firm‚ has been examining the times required for stock pickers to fill orders requested from inventory. She has determined that individual order-filling times approximately follow a normal distribution with a mean value of 3.2 minutes and standard
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The overall cause for Enron’s bankruptcy should be blamed on former chairman and CEO‚ Kenneth Lay. As an Enron executive‚ all of Lay’s concerns should have been focused on Enron’s profits‚ but all he cared about was his property. When he noticed Enron’s financial problem‚ he did not attempt to fix it‚ but made effort to maintain his own benefit and ignored the whole company’s and investors’ loss. His selfish and unethical behavior not only deceived the investors but also finally resulted in Enron’s
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