INTRODUCTION Country Manager is an international marketing simulation which focuses on the issue of international market entry and expansion. We played the role of a country manager for a major consumer products company called Allstar brand who was faced with a matured domestic in Latin America. Our country manager team developed a marketing strategy for the product Allsmile‚ choosing among six countries in Latin America. We also implemented this marketing strategy which would be profitable
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c. service departments d. functional departments 3.Human resource professionals- a. should follow a business- like approach b. realize that line managers share their point of view c. insist on the primacy of HR policies d. try to get more authority over line managers 4. which area of the HR function is least affected by internationalization? a. compensation b. training c. succession planning d. equal employment opportunities 5. The
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information system (HRIS) * Lowering administrative cost‚ increasing productivity‚ speeding up response time and improving decision-making and service to managers & employees. * Most frequent uses include payroll processing‚ maintaining employees’ records and administering benefits programs. * First step in choosing a HRIS is fir HR personnel to evaluate their biggest headache or most time-consuming tasks Challenge 3: Managing change * No change means chance Types of changes
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Country Manager -Play the role of a Toothpaste Category manager -About to enter the Asian market -Toothpaste brand called “All Smile” -8 Year project -6 countries offer viable market potential -China‚ Japan‚ India‚ S Korea‚ Philippines. & Thailand Goal: to develop a regional presence in Asia 4 Competitors Internationally -B&B Healthcare -Caremore -Driscol -Evers -Plus regional and local competition Consumers -Defined by lifestyle (young‚ families‚ older) and Primary Need (economy‚
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Handles and Hinges (H&H) Ltd1 H&H was established in Birmingham‚ England‚ in 1984 by two young entrepreneurs‚ Dave Philips and Chris Agnew‚ both experienced in the hardware trade. The business specialized in the ’designer’ market for polished metal (brass or stainless steel) door handles‚ cupboard knobs‚ furniture fittings (mostly used in shop/office furniture) and hinges. By 1996‚ sales had grown to about £500 million per year. This success was based on H&H’s reputation for high quality‚ unique
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Cat Inc. is the world’s largest manufacturer of construction and mining equipment‚ diesel and natural gas engines‚ and industrial turbines. It is also a technology leader in construction‚ transportation‚ mining‚ forestry‚ energy‚ logistics‚ and electric power generation. Its corporate world headquarters is located in Peoria‚ Illinois. Cat Inc is comprised of 26 business units. Cat Inc. is rated number 1 or 2 in every major S&P 500 and Dow Jones Index tracked category in the Construction‚ Agriculture
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SYSTEMS OF LAND TENURE INTRODUCTION: Land tenure is the name given‚ particularly in common law systems‚ to the legal regime in which land is owned by an individual‚ who is said to "hold" the land (the French verb "tenir" means "to hold"; "tenant" is the present participle of "tenir"). The sovereign monarch‚ known as The Crown‚ held land in its own right. All private owners are either its tenants or sub-tenants. The term "tenure" is used to signify the relationship between tenant and lord‚ not the
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business. Human resources intend to be one of the main competitive advantages of a company. At the same time more attention is paid to strategic issues of a company. HR is supposed to be one of the most important areas of a company functioning‚ which should be able to increase productivity repeatedly. During this period‚ functions of HR were significantly increased from common personnel management to motivation system development‚ career planning‚ conflict management‚ labor market research etc. This
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HR ASSIGNMENT INTRODUCTION ”A sense of ethics‚ a concern for sustainable development‚ solidarity with local communities‚ and an eagerness to look ahead to tomorrow ’s world. Welcome to L’Oréal.” [http://sustainabledevelopment09.loreal.com/business/about-loreal.asp] (accessed on 2013/09/07] The Human Resources environment is a highly competitive one where we have to ensure we not only attract but retain the best people. L’Oreal has been successful in their recruitment drives and retainer
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Regional Integration for and Against Tiran J. Walker Sr. MGT/448 November 17‚ 2012 Zack Zardo Regional Integration for and Against Mexico’s social demographic: There are 114‚975‚406 million people living in Mexico. Mexico City has 19.3 million‚ Monterrey 3.8 million‚ Guadalajara 4.3 million‚ Tijuana 1.6 million‚ and Puebla 2.2 million. 92.7% of the people in Mexico speak Spanish only. Mexico’s GDP is at 4.8%‚ and there are only 2.8 physicians to every 1000 people living in Mexico. Mexico’s
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