player in the luxury resorts and spa market in Asia. As part of its growth strategy‚ Banyan Tree had launched new brands and brand extensions that included resorts‚ spas‚ retail outlets‚ and even museum shops. The company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree‚ its flagship brand. In this case study we will answer the following questions: 1. How would you describe the appropriate target
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RIGOR‚ J. & TAYAG‚ J. Brand is a name‚ sign‚ symbol‚ or design‚ or combination of these that identifies the maker or seller of a product or service . Although certain brands offers various product line and brand extensions‚ it does not mean that a brand is strong already. Note that years of existence do not also define a strong brand‚ rather to consider a brand a strong one the brand should have high brand equity; a clear brand positioning; and it must be competitive in the
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1) Define Real Madrid’s brand platform by describing the following: a) Brand Identity Real Madrid has a very powerful brand identity. It is always on top of everyone’s list when speaking about football clubs. In essence‚ Real Madrid’s core brand identity is that it as a well renowned football club that has been prevalent for over a hundred years. It is known for greatness‚ competition‚ class‚ top notch talent and being champions. The extended identity also stands for: Product offering: High quality
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Executive summary: This assignment is done to provide the user information on Brand Audit of GrameenPhone Ltd‚ the telecommunication company in Bangladesh. Telecommunication has been a booming industry during the last two decades. Gradually this industry is matching towards market saturation. So‚ brand audit is also become very important and complex as well. The four major players GP‚ Banglalink‚ Robi‚ and Airtel by name are implementing same unique and confidential branding strategies to grasp
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individuals in organisations is now encouraged to think of themselves as a brand‚ in which have seen the obvious success of the brand concept in past years (Geoffrey R.‚ 1997). Why the brand is significant? And what make the brands so attractive and successful? This article will explore the role of the brand and critically analyse the advantages and disadvantages of branding. 2. Brands and Branding Some analysts see brand as the promise of something. That something is intangible‚ but it could be
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overall soap market is growing by 10% To capitalize on brand equity of Dettol‚ it should position its brand extensions well and Increase innovations. It could very well use its image & equity of safety for products like anti bacterial deo spray‚ shaving gels‚ etc Dettol’s benefits and features are very well received among the consumers‚ now it should move up towards the values and emotions in the brand value pyramid. Dettol‚ has come up with new Dettol Re-energize soap with
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for me it is never ending. There is never a moment when I think‚ ‘this is working‚ this is clear.’ If for one second I think something is finished‚ the next thing would be impossible to do.” Concerning Deconstruction - Rei Kawakubo One of my favourite Japanese designers‚ Rei Kawakubo‚ founder of Comme des Garcons‚ was born in Tokyo in 1942. Being untrained as a fashion designer‚ but having studied fine arts and literature‚ she conveys her ideas verbally to her patternmakers. After graduation
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to grow their brand globally. Red Bull met an untapped need within the beverage consumer market and the strength of their carefully cultivated brand provided them leverage to market themselves in a non-traditional manner. What were the key Brand elements for Red Bull? A brand element is trademarkable device intended to identify unique goods or services and differentiate themselves from their competition. Brand elements are designed to enhance brand awareness by cultivating brand associations that
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consumer communication revolution has been in progress‚ which challenges companies to create new channels of communications (Jackson and Shaw‚ 2009). Company can reward customers’ involvement in order to encourage them to promote the company and the brand. Media is the new innovation (Jackson and Shaw‚ 2009). This paper will analyse Aquascutum’s current underperformance and suggest some recommendations to its future development. Section I will explore the brand’s history and current situation of
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became a well-respected brand in the Eastern Central Region of the United States. Now‚ MMBC is faced with revenue losses and a changing demographic of the modern beer drinker. Current Market Research indicates that the newer and younger market prefers a lighter beer. With the United States being the largest beer-consuming market in the world‚ MMBC cannot afford to rest on its’ past brand image to drive sales and brand loyalty going forward. But‚ can MMBC introduce a light beer brand while still staying
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