John O’Connor‚ & Eamonn Galvin‚ (2001). Marketing in the Digital Age‚ Second Edition. Essex England: Pearson Education Limited 2001. Marketing in the Digital Age was written by two authors‚ John O’Connor and Eamonn Galvin both from Great Britain. This book is divided into five sections covering the technological changes and the challenges that were encountered in Marketing. There is an introduction of every chapter of the basic concepts of Marketing and the tools and techniques employed in the
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vocal about the need for improved corporate governance‚ including risk management‚ and have stated their willingness to pay premiums for stocks of firms with strong independent board governance.4 Increasing numbers of companies are undertaking enterprise-level approaches to risk—a more encompassing and systematic review of potential risks and their mitigation than most companies have undertaken in the past. Business units are tasked with identifying risks and‚ where possible‚ quantifying and determining
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ERP for the Home Building Industry A white paper Godfried Augenbroe College of Architecture‚ Georgia Institute of Technology Summer 2006 This is the first of two white papers that review the current use and future potential of ERP systems in the home building industry. The companion white paper‚ titled “ERP for supply chain management in the home building sector” focuses on the supply and value chain in residential construction. ERP for the Home Building Industry © Georgia Institute
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1) Digital marketing refers to the use of digital technology platforms‚ combined with traditional media‚ to achieve marketing objectives. Digital marketing involves using digital media channels and using other technologies such as databases for customer relationship management (e-CRM). We reviewed ten key digital hardware platforms including desktop‚ mobile‚ tablet and other hardware platforms. 2) A customer-centric approach to digital marketing considers the needs of a range of customers using techniques
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PROJECT REPORT ON “CASE STUDY AND SCOPE OF ENTERPRISE RESOURCE PLANNING (ERP) APPLICATION IN EDUCATION DOMAIN IN PUNJAB” SUBMITTED TO: PUNJAB TECHNICAL UNIVERSITY‚ JALANDHAR In Partial Fulfillment of the Requirement for the degree of Master of Business Administration SUBMITTED BY: PARAMPREET SINGH ROLL NO:-94302236209 MBA(2009-11) Under The Guidance of: ER. SHART SOOD CHANDIGARH BUSINESS SCHOOL LANDRAN (MOHALI) CERTIFICATE FROM PROJECT SUPERVISOR This is to certify
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Cryptool CrypTool is an open source tool that illustrates cryptographic and cryptanalytic concepts. CrypTool implements more than 200 algorithms. In CrypTool‚ users are able to adjust the parameters to their own specific needs. Cryptool introduces the user to the field of cryptography. Classical ciphers alongside with asymmetric cryptography‚ to include RSA‚ elliptic curve cryptography‚ digital signatures‚ homomorphic encryption‚ and Diffie-Hellman key exchange. CrypTool also contains some didactical
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In Marc Prensky’s “Digital Natives‚ Digital Migrants‚ Part II: Do They Really Think Differently?”‚ he discusses the implications of living in a more modern or‚ as the author says‚ a “digital” world. Prensky claims that today’s students respond to a different learning process as compared with the prior generations of students. He suggests that teachers invent educational‚ yet fun‚ games in the place of old teaching methods to make the learning process more efficient and entertaining. However‚ this
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Case 7-2 Icelandic Enterprises As I comment on International Cosmetics’ policies on the basis of “as reported” earnings‚ the calendar between the year 2001 and 2002‚ Icelandic Enterprise’s annual sales volume rose from Ikr 8.2 billion to Ikr 14.6 billion while earnings doubled. When translated to dollars at average exchange rates prevailing during this period‚ Icelandic’s sales increased from $328 million to 462 million. Dollar earnings increased by 112 percent. Based on “as reported” earnings
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Project Pinnacle Introduction Coca Cola Enterprises (CCE) embarked on a massive makeover of their information system in 2004 converting over to the SAP software. (http://www.beveragedaily.com/Formulation/CCE-SAP-join-forces-to-improve-supply-chain) This included a major overhaul of their legacy system and working with SAP to develop an app specifically for them. When this venture began in 1999 we must remember that the Spilt of Coca Cola Enterprises becoming an operation solely based in Europe
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SWOT With Enterprise‚ the customer always comes first. This is a major strength that the company has capitalized on in order to separate itself from the competition. Their "We’ll pick you up!"� slogan is the primary focus of the company’s customer service aspect. After the customers‚ the focus is on employees. Good customer service comes from only the best employees and Enterprise wants all of their employees to be happy with their jobs. By offering a sense of ownership and incentives to advance
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