"Relationship between corporate communication and corporate branding" Essays and Research Papers

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    CORPORATE RESTRUCTURING “Re-engineering is new‚ and it has to be done.” Peter F. Drucker INTRODUCTION The increasing competition‚ rapid advances in technology‚ more demanding shareholders‚ more challenging work forces and rising complexity of the business conditions have increased the burden on managers to deliver superior performance and value for their shareholders. In this modern “winners take all” economy‚ companies have to take a timely responsive action to save their organisations

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    10/3/2012 Corporate Social Responsibility Introduction: A Stakeholder’s Perspective Perspective Recent Business Incidents for Deliberation – 1 • Toyota: http://www.youtube.com/watch?v=qNm-h9FbJg&feature=channel • The Octopus: http://www.youtube.com/watch?v=o30eVK1C1C0 • Cafe de coral: http://www.chinadaily.com.cn/hkedition/201011/04/content_11499922.htm • Minimum Wages ▫ http://www.youtube.com/watch?v=Wnwck09iBdU&feature=fvsr • Cafe de Coral ▫ http://www.youtube.com/watch?v=BG47rvQVP0A&feature=fvsr

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    Corporate Golf Essay

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    Millions of individuals in Canada play golf‚ and businesses can take advantage of this. Corporate golf items are sure to be a hit when they are used as an award for good work or when they are distributed to clients as a promotional item. Custom golf accessories are a great item for a corporate game day‚ and each item may be personalized with the company name and logo. When these items are used at golf courses in the area‚ others will learn more about the brand and what it has to offer. Whether a

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    | |“RECENT DEVELOPMENTS IN CORPORATE SOCIAL RESPONSIBILTY” | [pic] TABLE OF CONTENTS CHAPTER NO. SUBJECT Chapter 1 Executive Summary Chapter 2 Introduction to CSR Chapter 3 Model of Social Responsibility Chapter 4 Social Responsibility and Business Ethics Chapter 5 Concept of Corporate Citizenship Chapter 6

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    Corporate Governance in Uk

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    [pic] Corporate governance developments in the UK Corporate governance developments in the UK are summarised as follows: Initial corporate governance developments in the UK began in the late 1980s and early 1990s in the wake of corporate scandals such as Polly Peck and Maxwell. Financial reporting irregularities led to the establishment of the ‘Financial Aspects of Corporate Governance Committee’ led by Sir Adrian Cadbury. The resulting Cadbury Report published in 1992 outlined a number

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    Guinness Corporate Strategy

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    Strategy 10 Competitors 10 Yebisu/ Asahi strategy 11 Asahi Beer Oktoberfest 11 Yebisu beer festival 12 Yebisu also has its own bar‚ just like Kirin 12 Campaigns with celebrities 12 Hugh Jackman cuts a Japanese beer - Asahi commercial 12 Communication strategy for External Target 13 Definition of External target 13 How to differentiate the Guinness from Competitors? 14 What competitors do? 14 The Value of Guinness 15 What should Guinness do to communicate with external target? 16

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    Corporate Strategy - Starhub

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    Assignment Title: Corporate Strategy: StarHub Limited 1.0 Introduction Corporate strategy refers to the across-the-board direction of the organization and how all the different businesses of the organization work together to achieve the main goals of the organization. So the question is‚ how can an organization determine their corporate strategy? And how can they use it effectively? This essay will be analyzing the use of corporate strategy

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    Essay Question: To what extent is Corporate Social Responsibility beneficial to a company’s performance? In the 21st century‚ Corporate Social Responsibility (CSR) has become an important‚ if not essential‚ for businesses. In addition to basic law compliances‚ the focus of the consumers as well as the business world now include the impact the company has on the society and on the way they use recourses (Davis‚ 2010). CSR has become a contributing factor to a company’s financial performance. This

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    In “The Skeleton in the Corporate Closet‚” some very significant and profound ethical dilemmas are presented‚ which cut directly to the core of the corporate culture of the organization involved – General Parkelite Company (GPC). I begin my evaluation with a brief overview of the case‚ and then proceed to identification of the central and peripheral issues involved‚ delineation of the facts and suppositions used in my analyses and as the basis of my recommendations‚ and finally I present my analyses

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    Corporate Social Responsibility (CSR) is a very controversial topic. A question that has been debated for the past few decades is; is it corporately viable to introduce social responsibility as a proposed addition to the work ethic of business organisations. As well as‚ if adopting the framework of corporate social responsibility would yield positive improvements for those organisations. The purpose of this essay is to research the notion of CSR and uncover its true framework and outline what social

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