MARKETING AS A MANAGERIAL FUNCTION Marketing as a managerial activity involves analyzing the market opportunities‚ planning the marketing activities ‚implementing marketing plans and setting control mechanism‚ in such a way that organizational objectives are accomplished at the minimum cost. In other words‚ marketing is: 1. Understanding consumer needs. 2. Environmental scanning and market opportunity analysis. 3. Developmental of competitive marketing plan and strategy such that an organization
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Managerial Roles Managers must wear many different hats in formulating and implementing task activities related to their positions. In an attempt to understand the diversity of hats managers must wear‚ Henry Mintzberg examined managerial activities on a daily basis. His study enabled him to identify ten different but‚ coordinated sets of behavior‚ or roles‚ that manager assume. These ten roles can be separated into three general groupings: interpersonal roles‚ informational roles‚ and decisional
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MANAGEMENT FUNCTIONS The functions of management uniquely describe managers ’ jobs. The most commonly cited functions of management are planning‚ organizing‚ leading‚ and controlling‚ although some identify additional functions. The functions of management define the process of management as distinct from accounting‚ finance‚ marketing‚ and other business functions. These functions provide a useful way of classifying information about management‚ and most basic management texts since the 1950s have
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Control (management) Controlling is one of the managerial functions like planning‚ organizing‚ staffing and directing. It is an important function because it helps to check the errors and to take the corrective action so that deviation from standards are minimized and stated goals of the organization are achieved in desired manner. According to modern concepts‚ control is a foreseeing action whereas earlier concept of control was used only when errors were detected. Control in management means setting
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Management Roles The primary role of management is to make it possible for teams to work. They also provide guidance and direction to work effort. The role of management in an organization is purely functional. It is not a role any more or less prestigious than any other role in the company. It is similar to the difference between marketing personnel and engineering personnel. The function of management is: Set up a plan (vision) for the company‚ group‚ or team being managed. Ensure that
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Planning In simple words‚ planning is deciding in advance what is to be done‚ when‚ where‚ how and by whom it is to be done. Planning is the primary function of management. According to Koontz and O’Donnell‚ "Planning bridges the gap from where we are to where we want to go. It makes it possible for things to occur which would not otherwise happen”. The planning process‚ identifies the goals or objectives to be achieved‚ formulates strategies to achieve them‚ arranges or creates the means required
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Classical Management Functions Useful in Describing Managerial Work? There are many different ways to define the classical management functions‚ however as Miner’s noted the classical management functions which include planning‚ organizing‚ commanding‚ coordinating and controlling‚ they were beginning to arise in the book of Henri Fayol. To evaluate the usefulness of the classical management functions is an important part of describing managerial work and for serving as the basis for management education
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Roles and Application of Management Functions HCS/325 Healthcare Management In today’s health care environment‚ the healthcare manager plays a vital role. There are several functions the healthcare manager must employ to be successful. The four functions are Planning‚ Organizing‚ Leading and controlling (Buchbinder‚ Tompson‚ & Shanks). Planning is where the manager will map out the direction for what will happen. A solid plan is important so that the next step‚ organizing‚ can be effective
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The Roles Mintzberg published his Ten Management Roles in his book‚ "Mintzberg on Management: Inside our Strange World of Organizations‚" in 1990. The ten roles are: Figurehead. Leader. Liaison. Monitor. Disseminator. Spokesperson. Entrepreneur. Disturbance Handler. Resource Allocator. Negotiator. The 10 roles are then divided up into three categories‚ as follows: Category Role Interpersonal Figurehead Leader Liaison
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problems in his company. He should also have good communicative skills and interactive skills‚ marketing ability‚ managing the customers and a good personality. R.W. Griffin defines manager as a person who first of all is responsible for realization of management process. In particular manager is “the person‚ that makes plans and decisions‚ organizes‚ supervises and controls human‚ finance and information resources” (Griffin 2000). I totally agree to the above statements as they said a manager should have
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