not know about.(England) Rolls Royce‚ (German) BMW‚ (England) Bentley‚ (american) Mustang and (japanese) Mitsubishi these are five big plane engine companies that turned into big car companies. Rolls Royce made the well known supermarine Spitfire which that was a strong‚ fast‚ powerful and acrobatic planes that shot down thousands of german planes and blown up german tanks. BMW made the first jet plane engine that was used in the Messerschmitt Me 262. BMW made the Messerschmitt Me 262 because hitler
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Swot Analysis [pic][pic][pic][pic][pic][pic][pic][pic]Organizational strategies are the means through which companies accomplish their missions and goals. Successful strategies address [pic]four elements of the setting within which [pic]the company operates: (1) the company ’s strengths‚ (2) its weaknesses‚ (3) the opportunities in its competitive [pic]environment‚ and (4) the threats in its competitive [pic]environment. This set of four elements—strengths‚ weaknesses‚ [pic]opportunities‚ and
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Caribbean organizations can be characterized as a consciously coordinated social unit‚ composed of two or more people that functions on a relatively continuous basis to achieve a common or agreed set of goals. One of the key goals of any organization is to make a profit. Today Caribbean organizations are changing from the high levels of protectionism and stability and moving towards a more global environment which is multifaceted and highly dynamic. This transformation leads to liberalization
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BMW in China: From Entry to Dominance Introduction "In the next five to 10 years‚ China will be the biggest market for all brands and become a big area of competition‚" said Christoph Stark‚ president and CEO of BMW Group Region China to the China Daily reporter. "The most important thing is to be highly flexible and take chances‚ but also be prepared for some possible downturns in the market‚" Stark said. "For us the most treasured thing is the brand‚" he concluded. Hours later‚ while sitting
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The Commerce Tavern Case Summary The Commerce Tavern restaurant business opened back in 1982 in Williamsburg historical Merchants Square area offering the finest colonial-cuisine food and ales. The restaurant location was a stop on the free bus route through Colonial Williamsburg and had enjoyed brusque business since its opening favored mostly by the locals- townspeople as well as faculty and students of the College of Williams and Mary. The tavern was featured in several gourmet magazines and
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ARTICLE REVIEW “Relationship marketing in consumer markets Rhetoric or reality?” By: O’Malley‚ Lisa; Tynan‚ Caroline. European Journal of Marketing‚ 2000‚ Vol. 34 Issue 7‚ p797‚ 19p; (AN 3497728) Synopsis This report is based on the notions of relationship marketing relative to consumer markets This journal article (“Relationship Marketing in Consumer Markets: Rhetorical or Reality”)- focuses on the different aspects of relationship marketing and its effects on the business to consumer
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unprecedented both opportunities and challenges in marketing. Marketing is a social platform to provide chances for individuals and groups to obtain what they need and want through exchanging various products with others (Kotler‚ 1974).In the contemporary society‚ people can not live without marketing with others which is much more important to firms. This report tends to evaluate how Apple-one of the most innovative and creative companies builds marketing relationships with its target customers through brand
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CUSTOMER RELATIONSHIPS AND THEIR IMPACT ON THE ORGANISATION The first and more conventional approach is the transactional marketing‚ based on the single sales. In this case Innocent doesn’t have any contact with the customers more than the simple purchase. It occurs when the customer doesn’t want to undertake any long-term relationship‚ either because he doesn’t feel tied with the brand values or for his sporadic purchase behaviour. In this situation‚ the customer is more focused on the product
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BMW I come from a land over the sea I come from Munich; It’s the place to be. I like to go fast‚ Just tell me when‚ and I will step on the gas My heart beats with 215 horses and was built by hand The trick to the trade is my dual vanos and cams On an open road you will hear my exhaust sing But I’m more famous for owning all of Nurburging My owner brags because my similarities to a jet. Although I hate my big brother‚ the Z06 Corvette. My owner doesn’t have to worry about any kind
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Marketing Cross-functional Relationship during NPD and collaborative capability for marketing managers Abstract In the era of hi-tech and rapid information development‚ the success of the enterprises mainly depends on the continuous NPD. It is discovered by a lot of research that the collaboration between the marketing and other departments is critical to the success of new products. The marketing can have better promotion performance through effective collaboration with R&D and other departments
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