of Sports Marketing & Sponsorship‚ 7‚ 14–22. Bauer‚ H.‚ Sauer‚ N.‚ & Exler‚ S. (2008). Brand image and fan loyalty in professional team sport: A refined model and empirical assessment. Journal of Sport Management‚ 22‚ 205–226. Bauer‚ H.‚ Stokburger-Sauer‚ N.‚ & Schmitt‚ (2005). Customer-based brand equity in the team sport industry: Operationalization and impact on the economic success of sport teams Berry‚ L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science‚ 28
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even if you don’t get a single vote from any of the other 39 states. This is in no way fair to the American people who truly care about who takes office. Though the Electoral College was created to represent the will of the American people‚ it is a failure at reflecting that
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1.0 INTRODUCTION I as a Marketing Executive from 7 Eleven Company had given a task to conduct a marketing audit. I prepared a discussion paper which covers the topics such as appraising the processes and techniques used for auditing the marketing environments and applying organizational and environmental auditing techniques in a given situation. “The marketing audit is a basic part of the marketing planning process. It is conducted not only at the beginning of the process‚ but also at a series
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The Successes and Failures of Reconstruction 1865 – 1877 The purpose of the Reconstruction was to reintegrate the North and the South. Between 1865 and 1877‚ the federal government under President’s Johnson and Grant‚ along with congress which consisted of Radical Republicans attempted to solve political‚ social‚ and economic issues in the 11 confederate states. The Presidential Reconstruction consisted of the president’s plan to bring the southern states back into the Union. It began
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Issue 1 Subway has not only developed as a brand in Australia but also in its marketing strategy due to the early integration of a digital strategy. This has allowed the Subway brand to further own the ‘Healthy Alternative’ position in the fast food industry as is evident in the recent market research reults (Sprout Research‚ 2013). Subway is a worldwide franchising company and is entirely franchise owned. Subway provides a healthy alternative to fast food by allowing customers to build their own
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“financial independence”. Many however‚ don’t know much about some of his entrepreneurial failures. According to Rolling Stone Magazine’s article on Donald Trump’s 13 Biggest Financial Failures‚ Mr. Trump has defaulted on many of his payments and has filed for bankruptcy three times. His most notable business failures‚ according to Rolling Stone Magazine and Forbes Magazine include Trump Airlines‚ which upon failure‚ made him default from a 245 million dollar loan‚ Trump Steaks‚ which
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characterized as a collective failure and the notion of responsibility is repeatedly invoked. In relation to the collective failure and a sense of responsibility; responsibility has two conventional senses‚ the capability of fulfilling an obligation or duty and state or fact of being accountable. On the other hand‚ moral imperatives may be strong‚ but when no specific agent is designated as duty holder‚ obligation remains ambient and unenforceable. Failure‚ as opposed to a violation or
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Daneshjou Blvd‚ Iran b‚c‚e MBA(GM) Graduate‚ Faculty of Management‚ Multimedia University‚ Cyberjaya‚ Malaysia d Senior Executive at SYABAS‚ Pursuing MBA(GM) at Multimedia University‚ Cyberjaya‚ Malaysia ABSTRACT Green concept and green marketing had an exponential growth over the last decades and it had a significant impact on the market and environment globally. Following a widespread review of existing literature‚ this study has adopted the TPB model by Ajzen‚ 1991. The relevant behavioral
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States to become a successful nation after the revolutionary war the Congress had to devise a system of government that would be just and effective. First‚ the articles of confederation were drawn up‚ but they failed massively. The major reason for failure was the excessive amount of power the states had over the federal government‚ creating a weak central government‚ and obviously‚ the states couldn’t function as a stable group. Unlike our current government‚ the articles relied on solely the congress
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Market Failure Market failure occurs when the free market fails to allocated resources in an optimum and efficient manner. There are four main sources of market failure: 1) Externalities Externalities occur when some of the costs or benefits associated with production or consumption of goods and services spill over onto third parties. When market failure is present‚ allocative efficiency is achieved when MSB=MSC |Positive externalities |Negative
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