Role of Information Technology in Relationship marketing By : Krishna Vaghela Role of information technology in Relationship Marketing The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker “ Abstarct: In today’s market customer is king and every activity gives centre place to the customer because this is time to make your business customer oriented. RM is defined as the identification‚ establishment‚
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Student ID Number: Programme Of Study: Business Management with Industrial Placement Module: Services and Relationship Marketing Assignment Title: Services Marketing Assignment Date and Time of Submission: Please ensure that you complete and attach this
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the impact of competition in the field of Insurance Industry Huge opportunity seen in pet life insurance Priya Sheth With rising veterinary costs‚ there is an increasing demand for health insurance for pets‚ although this product is currently not available. On the other hand‚ pet life insurance which is available‚ finds hardly any takers. “Pet health insurance as a product is not available in India today due to the small market size of pet insurance. Due to the high costs of maintaining a
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INSURANCE LAW PROJECT | HEALTH INSURANCE AND REGULATORY ISSUES UNDER IRDA ACT 1999 | Rudresh Pratap Singh Roll No. 49 Semester V RMLNLU | Contents INTRODUCTION 4 The Insurance Regulatory and Development Authority 5 Regulatory issues in the health insurance business 5 It should be the duty of the regulator (IRDA) to ensure that the new entrant in the health insurance sector: 5 II. Regulations Pertaining To Consumer
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Captive Insurance Companies Association Special Section Agency captives can provide additional revenue Great American has a long track record with this model By Michael J. Moody‚ MBA‚ ARM The captive industry has grown and matured significantly from the original concept that Fred Reiss introduced more than 60 years ago. Originally‚ the concept was primarily directed to provide an alternative risk financing approach for Fortune 500 corporations. The approach is one that allows corporations to be
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Strategies for Marketing of Indian Village Industries Shashi Prakash Mishra Rural Craft & Engg Section MGIRI‚ Wardha‚ Maharashtra INTRODUCTION Our country is endowed with a good degree of ethnic and regional diversity
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Leveraging Time Indian Insurance Sector Innovate Now Or Stagnate fasfdor December 2011 www.deloitte.com/in Contents Indian Insurance sector poised for its next stage of growth The puzzle of untapped potential Redefining Customer Value Proposition Improving Operational Performance Key challenges in leveraging Innovation Improving the Innovation Quotient Conclusion Contacts 1 2 3 6 7 8 12 13 Indian Insurance sector poised for its next stage of growth The insurance sector in India has
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Introduction: According to figures from the US Coalition Against Insurance Fraud‚ the cost of claims fraud in the US alone in 1995 amounted to US$ 85.3 billion‚ which equates to a cost of US$ 326.47 for each American citizen. Research by the Rand Institute for Civil Justice in the US revealed that over one third of people injured in vehicle accidents exaggerated their symptoms‚ which adds US$ 13-16 billion to the annual US insurance bill. Figures from the pan-European trade association‚ the Comité
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Insurance & technology to better serve Emerging Consumers: Learning to improve access & service Zurich Financial Services Group Contents Acknowledgements A note on the authors Introduction I. A new data universe: understanding customers better Data mining Monitor behavior and trends Implications for insurance The bank in your hand: providing financial access through mobile phones Branchless banking SMS advertising and sales Implications for insurance 1 1 2 3 4 4 5 II. 6 6 8 9
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Rural Insurance in India the untapped waters The real source of marketing promise is not wealthy few in the developing world‚ or even the emerging middle income consumers. It is the billions of aspiring poor who are joining the market economy for the first time. ---C.K.Prahlad Rural India is where the next ‘big’ opportunity is. Indian rural market constitutes
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