Review Sheet: MKT490 Exam 1 ch1-ch5 Ch1. Marketing Management and Marketing Strategies Understand marketing offering: product‚ place‚ service‚ people‚ experience‚ idea… Market offering: combination of products‚ services‚ information or experiences offered to a market to satisfy a need or want Market offering are not limited to physical products‚ they also include services (intangible activities or benefits). Also includes‚ other entities as persons‚ places‚ organizations‚ info and ideas
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CHAPTER II REVIEW OF RELATED LITERATURE AND STUDIES Related Literature The development of the study is based on “published” materials like books‚ newspapers‚ published journals‚ articles‚ magazines‚ etc. Foreign Literature – the author is a foreigner Local Literature – the author is born in the Philippines Related Studies The development of the study is based on “unpublished” materials like thesis‚ dissertations‚ projects‚ unpublished journals‚ articles‚ etc
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Literature Review If you believe everything you read‚ better not read. (Japanese Proverb) [pic] What is a literature review? A literature review is an account of what has been published on a topic in the past. Its purpose is to inform the reader what has been established about a topic and what the strengths and weaknesses are. A literature review must be defined by a guiding concept and should not be a list of all the material that you can find (Porter‚ S. 2008‚ p.49). What is
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In literature mothers are often presented as manipulative in their relationship with their daughter. The central tenant of the relationships between mothers and their daughters in these texts seems to be about the passing on of the mother’s knowledge and understanding of the world to the next generation. They all seem to share a view that marriage is key to a woman’s achievement and aspirations in society irrespective of what period of time or culture the authors were writing in. The opinion of
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How to do literature review? My suggestion is the following steps 1) Source: Search for the academic papers by either (1) Web of Science or (2) Google Scholars. (see the last page) 2) Try to identify the papers that are either (1) very relevant‚ or (2) slightly relevant but important. You can read only the abstract to find out whether a paper is relevant or not. 3) A paper is important when: a. Published in top journals. See Page 2. b. Famous authors or authors working at top
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What is a literature review? The aim of a literature review is to show your reader (your tutor) that you have read‚ and have a good grasp of‚ the main published work concerning a particular topic or question in your field. This work may be in any format‚ including online sources. It may be a separate assignment‚ or one of the introductory sections of a report‚ dissertation or thesis. In the latter cases in particular‚ the review will be guided by your research objective or by the issue or thesis
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Abstract The present article reviews contemporary literature on the related factors and interventions for adolescent girls with eating disorders. The incidence of eating disorders continues to rise amongst adolescent girls yet an effective intervention still fails to exist. Contemporary research links the sociocultural‚ biological‚ and physiological factors that put adolescent girls at such a high risk for the development of eating disorders. However‚ a gap in the literature remains in terms of what
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publications‚ conferences and academic literature. There are two sides of the use of technology in hotels: “back of house” systems (property management systems‚ revenue management systems‚ internal control instruments etc.) and technology that is used directly and mainly by the consumers. The following review aims to put the current technological state‚ future trends and most pressing issues of the hotel and hospitality industry into perspective. II Literature review The newest trends in the hospitality
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Literature Review on Childhood Obesity By: Obesity is a growing problem among U.S. children. In 1994‚ one in five children between the ages of 6 and 17 was overweight. This is double the rate of 30 years ago (National Center for Health Statistics‚ 1999). This adverse trend has potentially profound effects on children’s health‚ including their long-term health. The terms "obese" and "overweight" often are used interchangeably. Technically‚ "obesity" is the upper end of "overweight
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The Employability of Women… A Literature Review Contents Page… Page Number Introduction 3 The History of the Employability of Women 3/4 When Did Things Start to Change? 4/5 What is the Employability of Women like in Today’s Society? 5 Conclusion 6 References 7 Reflective Report 8 Personal SWOT 9 Employability of Women… Introduction… Employability in relation to gender‚ age and race has changed
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