THE HISTORY OF SUBWAY In 1965‚ Fred DeLuca set out to fulfill his dream of becoming a medical doctor. Searching for a way to help pay his education‚ a family friend suggested him to open a submarine sandwich shop. Dr. Peter Buck has made a loan of $1000 to become Fred’s partner‚ and a business relationship was forged that would change the landscape of the fast food industry. The first stores was opened in Bridgeport ‚ Connecticut in August‚ 1965. After that Fred DeLuca and Dr. Peter Buck
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Also‚ please tell us more about your professional background and education. Please include a current resume or CV. -CV Attached 2) Provide a detailed description of how you see yourself as a SUBWAY franchisee. List your duties and responsibilities‚ both short-term and long-range. -As a subway franchisee I do not see myself as a business owner but as a member of a team that is willing to work hard in order to achieve the goals and targets we set ourselves according to our 5 year business
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Subway target segmentation Young optimism People who fall in “young optimism” segment are one of the regular customers who want a fast healthy and cheap meal. This segment includes young professionals‚ technocrats and students who would visit during lunch time and/or dinner time. These young optimists are busy with their jobs or studies and therefore wouldn’t be able to make their own meal at times. Since they enjoy outgoing lifestyle they’ll love to stop by Subway and eat there. Socially aware
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Screams and gunfire.. the taste of smoke and burning flesh in the air.. Its that dream again.. I had it a few times over the years.. but this time.. it was bad.. the smells where stronger‚ the screams and horrors.. everything was intensified by ten. The thing is.. i could not tell anyone about this.. that the dream had returned.. they would think that i was insane! Again... Im standing on the edge of a forest‚ with a great field‚ yellow with corn stretches out in front of me. The forest is
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Conclusion 8 Reference 9 Executive Summary The purpose of this analysis report is to provide an insight into SUBWAYS consumer insights. Based on critically analysing SUBWAYS current Target market their needs‚ wants and beliefs those strategic findings will help the account management team prepare the presentation for the communication strategy recommendation on October 2012 SUBWAY is a well-known fast food franchise that had recently won the award for the most trust fast food brand in New Zealand
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FACULTY OF COMMERCE MARKETING DEPARTMENT Some Scholars like John Pestrof regard R M as “old wine in a new bottle” while others regard it as a new approach representing a paradigm shift Discuss (30) Relationship Marketing can be defined as a strategy that is used by business organisation to learn more about customer’s mood and behaviours so as to develop stronger relationship with them. Peter Druker stated that the purpose of the business
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and review an article that focuses on the corporate culture in relationship marketing. (The role of corporate culture in relationship marketing – Ilesias.O et.al‚ 2009) Methodology : The paper used a qualitative methodology involving interviews of related personnel. The interviews were then analyzed throught the grounded theory method. Conclusion : It was learnt that there are two key values that are needed to put relationship marketing in effect‚ which are client orientation and high degree of concern
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The Subway sandwich chain is the largest restaurant operation in the world‚ as determined by the number of locations. Subway has been gaining on other fast-food restaurants such as McDonald’s for years. It’s smaller format costs less to open and operate than other chain restaurants and lets it squeeze into heavily trafficked locations places such as McDonald’s might bypass. In its clarity‚ simplicity‚ and achievability‚ the Subway restaurants have one of the best mission statements in the U.S.
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long term relationship association‚ characterised by purposeful co-operation and mutual dependence on the development of social‚ as well as structural bonds with consumer”. Many marketers agree that by reducing customer’s to competitors defection by only 5 per cent‚ companies can improve profits by anywhere from 25 per cent to 95 per cent. There is no question this will be a great advantage and could benefit any retailer. It is for this very reason why consumer’s relationship marketing and using
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PESTEL Analysis 3.1 Political Forces Subway can easily apply its business license in plenty of the countries. It is because that Subway is operated by complying with the political rules such as tax policies‚ environmental protection laws‚ employment laws and other political rules. 3.2 Economic Conditions Having set up with low cost‚ it is a very good advantage to Subway. Subway has fully supports from its major suppliers so that it has its completely adequate materials and needs to work out its
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