Marketing Assignment 1 Submitted To: Professor Vijayaraghavan P Department of Management Studies IIT Madras Submitted By: Isheeta Sengupta | MS13A025 | Jagrit Dhingra | MS13A026 | Prashant Tripathi | MS13A042 | Sriram Mohan | MS13A064 | S Sai Uday Kumar | MS13A055 | Acknowledgement Our project would not have been successful without the valuable guidance provided by Professor Vijayaraghavan P who guided us on how to approach the problem and find its solution. We’re also
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Target customer segments: “Researchers identify consumer segmentation as a critical predictor of new product or service success” (Gofman 604). Even though both Smart Car and Honda Civic are popular vehicles in the global market‚ they choose different segmentation strategies for targeting their potential customer base on the characteristics of segmentation‚ such as age‚ income level‚ life style‚ and other relevant factors. According to kabadayi‚ Alan‚ and Ozhan‚ “We can see that while
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"Marketing is the management process responsible for identifying‚ anticipating and satisfying customer requirements profitably." The official academic definition from The Chartered Institute of Marketing (CIM). This means the ideas‚ the brand‚ how you communicate‚ the design‚ print process‚ measuring effectiveness‚ market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’. Watch the videos below to find out more about marketing. Marketing
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SOCIAL MEDIA MARKETING vs. ONLINE MARKETING vs. DIGITAL MARKETING Recently we see a lot of confusion between terms “social media marketing“‚ “online marketing” and “digital marketing“. The tendency to confuse those terms and use them as synonyms is clearly seen in the job postings. While there are lot of similarities‚ a job titled “Director of Social Media Marketing” (for example) is much less demanding expertise –wise than a job with a title “Director of Digital Marketing“. If we go by the
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UBTM1013 PRINCIPLES OF MARKETING MIDTERM EXAMINATION 02nd MARCH‚ 2013 9:30AM to 11:30AM (2 Hours) SEATING ARRANGEMENT VENUE: IDK 3 SR 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 NAME ADEL BOO SEOW WEI ADRIAN LIM THUAN ERN ANG HUA YIK ANG WAN ER ANG ZHI YI BEH TZE XIN BENJAMIN CHEAH BO HUANG BENT LIM SHEE HOU BOH SEOK YUN BOO JESEN CATHERINE JANE ROSS CHAI JIA LENG CHAN KAR NANG CHAN MEI GEE CHAN YAN CHEN CHEAH CHEE LEONG CHEAH KAH YIN CHEAH SHIAU
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The Relationship Closeness Inventory: Assessing the Closeness of Interpersonal Relationships Ellen Berscheid and Mark Snyder University of Minnesota Allen M. Ornoto University of Kansas This article describes the development of the Relationship ClosenessInventory (RCI)‚ which draws on the conceptualization of closeness as high interdependence between two people’s activities proposed by Kelley et al. (1983). The current "closest" relationship of individuals (N = 241) drawn from the collegestudent
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A relationship is either healthy or unhealthy. The only way to determine whether your relationship is healthy or not‚ is to step out of your own relationship and think about it. Healthy and unhealthy relationships have many different qualities. A healthy relationship is one with mutual respect for one another‚ trust‚ honestly‚ support during good and bad times‚ fairness‚ separate identities‚ and good communication. However‚ when these qualities are not present and qualities such as disrespectful
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Relationship has many definitions. It can be defined as a connection‚ association‚ or involvement with someone or something; a connection between persons by blood or marriage; an emotional or other connection between people (eg: the relationship between teachers and students) or a sexual involvement/affair between two parties‚ male and female. The universal definition however‚ is a bond or connection between two parties. Interpersonal as the name implies‚ means “between persons” Interpersonal
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Writing Skills 3 July 2‚ 2013 Interpersonal Relationships A interpersonal relationship is an association between two people or more. The relationship could be based on love‚ business or any other bond. Interpersonal relationships also have a good variety of contexts‚ such as a significant other‚ siblings‚ and parents. Having a interpersonal relationship with any of the people mentioned above could be a great experience. My good interpersonal relationship is with my boyfriend mike. He is the only one
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EAP COUNSELLING: OUTCOMES‚ IMPACT & RETURN ON INVESTMENT. Paul J Flanagan & Jeffrey Ots Employee Assistance Programs (EAPs) integrate services to employers and their employees to alleviate psychosocial‚ psychological and work-related behavioural issues which impact on work and personal wellbeing and productivity. Typically‚ EAP service components include: (i) professional‚ short term counselling‚ with referral and case management; (ii) management consultations to address work-related‚ behavioural
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