Customer Relationship in Tourism Industry --- A case study of Swedish travel agency Group 2546: Yanfei Yan Jie Yang Abstract Title: Customer Relationship in Tourism Industry – A case study on a Swedish Seminar date: 4th of June‚ 2010 Level: Bachelor thesis in Business Administration‚ Basic level 300‚ 15 ECTS Authors: Yanfei Yan‚ Jie Yang Supervisor: Angelina Sundtröm marketing mix‚ service quality‚ customer satisfaction‚ customer retention. travel agency‚ Resia. Subject terms: travel agency‚ customer
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BTEC National Travel and Tourism 2007 Unit 1 Assignment – Investigating Travel and Tourism Introduction This assignment is made up of a number of tasks which‚ when successfully completed‚ are designed to give you sufficient evidence to meet the Pass (P)‚ Merit (M) and Distinction (D) grading criteria for the unit. If you have carried out the activities and read the case studies throughout this unit in the accompanying textbook‚ you will already have done a lot of work towards completing the
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must work with many different travel and tourism component industries‚ comply with laws and regulations‚ and deal with a variety of external influences and challenges. Unlike travel agents‚ who sell holidays and a range of other travel products‚ tour operators actually assemble the different parts of a holiday‚ i.e. the type of travel‚ accommodation‚ facilities‚ transfers‚ excursions and other services. If we consider that travel agents are the retail arm of the travel business‚ then tour operators
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History and structure of travel and tourism industry Case study of Georgian Spa City of Bath Abstract This study is focused on the history and structure of travel travel and tourism industry in the City of Bath. It analyses the effects of the industrial revolution in the City of Bath and its stages of development and it gives a brief note on importance of factors facilitating growth like technology‚ infrastructure‚ social condition and analyses in its conclusion the
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get a package which provided a return flight‚ Bed and Breakfast and transfer as well. Travel - The Couple will be travelling with EasyJet; they are also getting transfers so they reach the accommodation correctly without hassle of trying to get a local taxi to take them there. Near the hotel are public transports which will make it easily accessible for the couple to get to places. The total of the travel and accommodation was £3215.00 Accommodation- As the accommodation came with the flight
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Case Study: Vertical Integration and the Effect on the Travel and Tourism Industry When two similar companies such as two hotels‚ are offering very similar products and are in a strong competing situation‚ integration is a popular move. It can be a voluntary decision by both companies or it can be the take-over of one company by another. Benefits include greater sales‚ which result in larger revenue and expansion opportunities. Complimentary reasons tend to be the realisation that one hotel offers
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Written Assignment #1 –California Travel and Tourism Commission (Visit California) In 1998‚ the California Travel and Tourism Commission was created to increase tourism within the State of California. Today‚ the California Travel and Tourism Commission touts its status as one of the premier destination management organizations in the United States and internationally. Since its inception‚ the CTTC has tripled its growth over an impressive 25 year history built on innovation in industry best practice
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impact of the Internet on travel agencies Rob Law Kenith Leung and James Wong The authors Rob Law‚ Kenith Leung and James Wong are all Faculty Members in the School of Hotel and Tourism Management‚ The Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong. Keywords Leisure activities‚ International travel‚ Tourism‚ Internet‚ Online databases‚ Hong Kong Abstract This paper examines tourist perceptions of the potential for the elimination of travel agencies in the presence
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Disneyland Paris marketing decisions should be looked at thoroughly before agreeing that they should start operating a new system as it is a large and successful company their objective is to reach their target market. In order for Disneyland Paris to keep running successfully‚ it has to look at the main factors that can affect its business. The main factors should be analysed by the developing company to be more aware of how to manage their target market. Disneyland Paris has many target markets
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Offered 1.7 Meeting and Exceeding customer Expectations 1.8 Importance to the Organisation 2.0 Keeping existing customer satisfied 2.1 Increasing customers’ Loyalty 2.2 Ensuring repeat business 2.3 Enhancing an organisation’s image 2.4 Providing an edge over competition 2.5 Increasing sales and usage by attracting new customers 2.6 The consequence of poor customer service for the customer/staff/organisation 2.7/2.8/2.9 Importance to the customer 3.0 Meeting individual customer needs
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