CUSTOMERS’ SATISFACTION IN AFTER SALES SERVICE –CONSUMER DURABLE GOODS -A CASE STUDY OF AIR CONDITIONERS This study is about finding the factors affecting customer satisfaction‚ extent and level of prevalent after sales service in regard to consumer durable goods. For purpose of in depth study of the relevant issues one of such item “Air Conditioner” has been chosen keeping in view the latest craze‚ flooding of advertisement alluring the existing and potential customers. The study described
Premium Customer service Sales Marketing
CUSTOMER SATISFACTION IN THE MOBILE TELECOMMUNICATIONS INDUSTRY IN NIGERIA. Presented to Blekinge Institute of Technology‚ Department of Management‚ Ronneby‚ Sweden‚ in fulfilment of the requirement for the Degree of Master of Business Administration (MBA). BY: DR. ENIOLA SAMUEL SUPERVISOR: TOM MICHEL © December 2006 ABSTRACT Customer satisfaction is a fundamental marketing construct in the last three decades. In the past
Premium Mobile phone Customer service Service
Model for FMCG Industry: 1. Rivalry among Competing Firms: In the FMCG Industry‚ rivalry among competitors is very fierce. There are scarce customers because the industry is highly saturated and the competitors try to snatch their share of market. Market Players use all sorts of tactics and activities from intensive advertisement campaigns to promotional stuff and price wars etc. Hence the intensity of rivalry is very high. 2. Potential Entry of New Competitors: FMCG Industry does not have
Free Economics terminology Marketing Competition
Trends and their Future Impact on FMCG Industry Released On 13th November 2014 Summary “Emerging Consumer Trends and their Future Impact on FMCG Industry” is a new report that globally analyzes the prominence of key trends for consumer behavior‚ organization business strategy‚ and industry dynamics over the next three years. This report also examines executive opinions about the steps or activities planned by organizations over the next three years to improve customer satisfaction and convenience‚ increase
Premium Marketing Business
1. Discuss the importance of manufacturing industry in Malaysia. Manufacturing is the use of machines‚ tools and labor to produce goods for sale. The term may refer to a range of human activity from handicraft to high tech‚ but is most commonly applied to industrial production‚ in which raw materials are transformed into finished goods on a large scale. Such finished goods may be used for manufacturing other‚ more complex products‚ such as household appliances‚ automobiles or sold town whole sellers
Premium Manufacturing Planned economy Market economy
your experience in interacting / dealing with our representative? 1. Very pleasant 2. Pleasant 3. Average 4. Unpleasant 5. Very Unpleasant …..................... 2. How do you find the availability and query handling capabilities of our customer service executive? Please rate on scale of 1-5‚ 1- being extremely unsatisfactory 5- being extremely satisfactory …....................................... 3. How do you find the process of document request? 1. Very convenient 2. Convenient
Premium Delay Time
IMPORTANCE OF INDIAN SUGAR INDUSTRY Sugar Industry occupies an important place among organised industries in India. Its main raw-material is sugarcane. The special thing for all kinds of the raw material is that it should contain the highest percentage of the content for which it is used as raw 16 material. But the quality of sugarcane of our country is not so good and researchers are trying to update it but due to lack of interest and proper attention from the government side‚ they are
Premium Sugar
Fast MovinFastMovingConsumerConsumerGoodsGoods (FMCG)(FMCG) 1 Dissertation Report On Buying Behavior of FMCG Products Submitted To: Submitted By: Prof. R.P.Singh Vandana Chandra Director (ABS) MBA (Agri-Business) AMITY University AMITY UniversityLucknow Campus Lucknow Campus Under the supervision of: Mr. Ashish Chandra Faculty Guide (ABS) AMITY University Lucknow Campus Acknowledgement I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his
Premium Household income in the United States
(1997) “A Fundamental Analysis of Korean Stock Jiang Xia (2000) “Fundamental Analysis of Price on Chinese Steel Products” Doctoral Dissertation issue retrieved on Feb. 12‚ 2013. 2013 issue retrieved on Feb. 12‚ 2013. 14. http://www.slideshare.net “FMCG-IndiaIndustry-Analysis? retrieved on Sept. 15‚ 2012.
Premium Stock market P/E ratio Inflation
Post-Graduate Diploma in Business Management (Year 2011-13) Dr. V K Gupta Institute of Management Technology Ghaziabad Course Background and Objectives: Project management has become crucial for operations in industries such as construction‚ information technology‚ IT‚ hospitality‚ and engineering and new product development. At one time project management was limited to civil and construction engineering programs where it was highly quantitative and technical
Premium Project management